Category Archives: Messaging

Ep. 129 – The Business Power Pitch Deconstructed: Part 12 – Rocking Your Business Power Pitch

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SIBP-Blog-NEW-5Now that you’ve created a rock-solid power pitch for your business, there’s only one question left to answer: How do you rock this thing? As well prepared as you are, you still have to stick the landing when it comes to the pitch itself. It’s time for a few pointers on connecting with your audience of potential investors.

In this final “finish line” episode of the Power Pitch series, host and business coach Tom Ryan explains the rookie mistakes many entrepreneurs make when pitching, and some simple tips to help you avoid them. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 128 – The Business Power Pitch Deconstructed: Part 11 – The Investment and Use of Funding

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SIBP-Blog-NEW-4You’ve presented all the key points about your business, you’ve told your story and you’ve shown that you’re ready to take things to the next level. The crescendo of your power pitch is about to happen. All the groundwork has been laid, now it’s time to talk money. It’s time to tell them how much money you need, and what you will do with if they give it to you.

In this episode, host and business coach Tom Ryan takes us into the home stretch of delivering a truly masterful business pitch. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →

Ep. 127 – The Business Power Pitch Deconstructed: Part 10 – Financials, Part 2

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SIBP-Blog-NEW-3When it comes to your financials, investors want details. A great business idea or innovative strategy can only go so far. If they’re going to buy in, they want to see the sales numbers, the customer data, and every report they can get their hands on.

In this episode, host and business coach Tom Ryan continues his exploration of the must-have reports every entrepreneur needs to have handy when pitching their business. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 126 – The Business Power Pitch Deconstructed: Part 10 – Financials, Part 1

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SIBP-Blog-NEW-2Few elements of the pitch process are more intimidating to new entrepreneurs than presenting their financials. It’s where the hard numbers finally come out, and where investors tend to have the most probing questions to ask. The better prepared you are when you present your financials, the more likely your audience is to take you and your business seriously.

In this episode (part one of two), host and business coach Tom Ryan discusses the must-have features for a strong financials presentation. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 125 – The Business Power Pitch Deconstructed: Part 9 – Management Team

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SIBP-Blog-NEW-B-2Why is your team the right one to invest in? Sure, you may have found a great market niche, and come up with a solid product or service to fill that need. But does your company’s specific collection of founders, advisors and key employees really have what it takes to create a successful business to address that gap in the market? How can you demonstrate that your team is up to the task?

In this episode, host and business coach Tom Ryan explains what investors like to see in a great management team, and some of the red flags they look for in bad ones. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 123 – The Business Power Pitch Deconstructed: Part 7 – Go to Market

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SIBP-Blog-NEW-4One of the biggest places founders stumble during the pitch is in establishing the size and scope of their market. They either think too big, or they don’t think big enough. Nailing down the best estimate for the size of an opportunity, and demonstrating that you have what it takes to capture that opportunity, is the cornerstone to building a convincing “go to market” strategy.

In this episode, host and business coach Tom Ryan talks about the common mistakes entrepreneurs make as they determine their potential market size, and their misconceptions about their ability to reach that market. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 122 – The Business Power Pitch Deconstructed: Part 6 – The Business Model

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SIBP-Blog-NEW-3“How will I get my customers to give me their money?” While there are more eloquent ways of describing the function of a business model, that’s it in a nutshell. Having a clearly stated, easily understood business model is a key part of creating a power pitch for your company. This isn’t the time to be highly specific or granular about your company’s methods or organization. You just want to quickly explain how the business will make money.

In this episode, host and business coach Tom Ryan explains the basic structure of a business model, and what their function is during the pitch itself. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 121 – The Business Power Pitch Deconstructed: Part 5 – Traction

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SIBP-Blog-NEW-2Serious investors all want to see the same thing when they look at your business. It isn’t a great idea, although can certainly help capture their attention. It isn’t a great business plan, or a brilliant marketing campaign. What investors want to see is traction.

What is traction, and why does it matter so much. In this episode, host and business coach Tom Ryan explains the basic forms of traction — from sales to user adoption — and why they matter when it comes to creating a killer pitch. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 120 – The Business Power Pitch Deconstructed: Part 4 – The Unfair Advantage

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SIB-Blog-5How is your product or service better than the competition? What is it about your business model, product or service that gives you an edge no one else in the market has? From exclusive contracts and patents to great user experiences and special sauce, your company has something that gives it an unfair advantage over the competition. That special something needs to be a big part of your business pitch.

In this episode, host and business coach Tom Ryan talks about the many forms an unfair advantage can take, and how it can make all the difference as you pitch your company to investors and customers. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →

Ep. 119 – The Business Power Pitch Deconstructed: Part 3 – Value

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SIB-Blog-2How does your product or service make your customers’ lives better? Now that you’ve established the “problem” and the “solution” your business provides, it’s time to talk about the value your company will provide for those people who do business with you. The more succinct your answer, the more compelling your pitch will be.

In this Thanksgiving episode, host and business coach Tom Ryan takes a look at why value statements work, and how they can function as a simple cost/benefit analysis for potential investors. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →