Ep. 214 – What You Need to Know About Equity Crowdfunding With Guest Leo John

SIBP-Blog-NEW-1 Welcome to the Success in Business Podcast with your host Tom Ryan. Today in Episode 214 Tom is joined by producer Jason Pyles and guest Leo John, Legal Specialist with the North Carolina Department of the Secretary of State Securities Division.

There is no way around it: fundraising is essential to success in business. Leo John is here today to help us understand how Equity Crowd Funding compares to other types of fundraising.

Learn more about Investor Protection and Education at the North Carolina Department of the Secretary of State. You can reach Leo John by emailing him at ljohn(AT)sosnc(DOT)gov or by phone at 919.807.2249. Thanks for listening and we’ll be back next Monday with another great episode full of business expertise!

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Ep. 213 – The Secrets to a Successful Kickstarter Campaign, Part 3

SIBP-Blog-NEW-1 Kickstarter campaigns can be very successful if they are done right! Today in Episode 213 your host and business coach Tom Ryan discusses with Jason Pyles what makes a video effective. There are a lot of things that you need to do right to achieve that high production value in your video. Campaigns with good videos are funded twice as well according to Kickstarter.

Hiring a professional videographer is a big investment so you really want to check their portfolio and their references. Jason tells a couple of funny cautionary tales to illustrate the importance of finding good talent. If your have a tight budget for your project then Tom recommends approaching a local college or university’s Video Department.

If you have an iphone you might be surprised at the quality of the video you can shoot on this kind of device. Just make sure you have a steady hand. A perfect solution to this concern is a this GoWorx GoKnuckles Handheld Mount.

Check out an example of a great kickstarter video here.

Audio quality needs to be sharp our people will tune out. You need to make sure your subjects are properly wired and that you are using good microphones.

A great location can add so much to your video. Choose a location that is relevant to your audience.

Thanks for listening!

Links for Today’s Episode:

Kickstarter Rules

Kickstarter Success

Kickstarter Projects

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Ep. 212 – The Secrets to a Successful Kickstarter Campaign, Part 2

SIBP-Blog-NEW-1 Kickstarter campaigns can be very successful if they are done right! Today in episode 212 your host and business coach Tom Ryan discusses with Jason Pyles the most critical element which is a kick-ass video. A video is a medium to tell a story, so the first step in creating a great video is create a great story. Tell a compelling story well and explain it in a simple way. It has to address a believable problem that exists today, not tomorrow. And of course, make sure your video has a high production quality.

Check out an example of a great kickstarter video here.

Thanks for listening!

Links for Today’s Episode:

Kickstarter Rules

Kickstarter Success

Kickstarter Projects

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Ep. 211 – An Honest Take on Soul Searching in Business, Part 2

SIBP-Blog-NEW-3

Welcome to the Success in Business Podcast. In Episode 211, your host and business coach Tom Ryan continues interviewing Melody Herman about how to chart a career path when things don’t go just as planned. Melody shares her experiences with start-ups. Sometimes they worked out and sometimes they didn’t, and it wasn’t until she gave her back up career choice an honest try that she realized it was a great opportunity in disguise. Thanks for listening!

Links for Today’s Episode:

E-mail: melody ( AT ) popbenefits.com
Tweet Melody at: @PopBenefits and @ISI_PSI
Instagram: @PopBenefits
On LinkedIn
On Facebook
Pine Street Insurance.com

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