Ep. 227 – Insights From Crowdfunding Specialist Roy Morejon, Part 2

SIBP-Blog-NEW-4 Welcome to Episode 227 of the Success in Business Podcast, your host Tom Ryan and producer Jason Pyles have an incredible guest for today’s show. You are in for a real treat! We welcome back Roy Morejon, founder and President of Command Partners, which is a digital marketing agency in Charlotte, North Carolina. Their specialty is helping business owners manage their crowdfunding. They have raised over 80 million for their clients so far.

Roy Morejon, was a consultation for AOL and Microsoft as a teenager! As a 12-year-old he fell in love with AOL. (This is back when people were excited about getting e-mail. It was an event to log in and check your inbox. Now email marketing is everywhere.) He taught himself to code and hack the AOL system. He started up a little group on AOL called IQ. Eventually he was found out and he started consulting with AOL to help them fix their gaps. From there, he did some contract work for Microsoft when they were launching MSN. He realized that working for a large corporation wasn’t for him and he discovered his entrepreneurial spirit. He started his first agency in 2007.

Command Partners sets themselves apart by spending more time with their clients making sure that the manufacturing is truly teed up and ready for production so that there is no loss of trust with the community.

Tom Ryan asks Command Partners they really prepare their clients for the crowdfunding process and what business owners will they need to be ready to do, sacrifice and endure. Command Partners doesn’t just do advertising or PR; they manage all of the elements of the crowdfunding for the client. They take the ball; let them handle the anxiety and the worries for you. Request a Quote and Roy will be in touch with you.

What are the markers of a successful crowdfunding campaign? It’s getting the funding, of course, but also it is building up the initial community and getting the feedback from the beta testers. The whole idea is to get momentum faster and sometimes even fail faster if that will lead you to success sooner. Get the insight from your community before your official launch that way you are learning your lessons on a smaller scale first.

Tom and Roy discuss the difference between rewards-based crowdfunding and equity-based crowdfunding. What constitutes the right fit of business for certain types for crowdfunding. There must be a working prototype and there needs to be a marketing budget and a database of people.

So, what are the differences between the two most popular crowdfunding platforms? Kickstarter is the market leader and they have higher traffic and they are in the media more, they skew toward the male demographic. Indiegogo is the global crowdfunding platform, open to anything you want to launch including charity causes.

Check out our recent episodes to learn more about crowdfunding:

The Secrets to a Successful Kickstarter Campaign – Episode 209

The Secrets to a Successful Kickstarter Campaign, Part 2 – Episode 212

The Secrets to a Successful Kickstarter Campaign, Part 3 – Episode 213

What You Need to Know About Equity Crowdfunding with Guest Leo John – Episode 214

Equity Crowdfunding in North Carolina – Episode 215

Thanks for listening!


You can hear more from Roy Morejon by checking out his podcast:The Art of the Kickstart.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep. 226 – Insights From Crowdfunding Specialist Roy Morejon, Part 1

SIBP-Blog-NEW-4 Welcome to Episode 226 of the Success in Business Podcast, your host Tom Ryan and producer Jason Pyles have an incredible guest for today’s show. You are in for a real treat! Meet Roy Morejon, founder and President of Command Partners, which is a digital marketing agency in Charlotte, North Carolina. Their specialty is helping business owners manage their crowdfunding. They have raised over 80 million for their clients so far.

Roy Morejon, was a consultation for AOL and Microsoft as a teenager! As a 12-year-old he fell in love with AOL. (This is back when people were excited about getting e-mail. It was an event to log in and check your inbox. Now email marketing is everywhere.) He taught himself to code and hack the AOL system. He started up a little group on AOL called IQ. Eventually he was found out and he started consulting with AOL to help them fix their gaps. From there, he did some contract work for Microsoft when they were launching MSN. He realized that working for a large corporation wasn’t for him and he discovered his entrepreneurial spirit. He started his first agency in 2007.

Command Partners sets themselves apart by spending more time with their clients making sure that the manufacturing is truly teed up and ready for production so that there is no loss of trust with the community.

Tom Ryan asks Command Partners they really prepare their clients for the crowdfunding process and what business owners will they need to be ready to do, sacrifice and endure. Command Partners doesn’t just do advertising or PR; they manage all of the elements of the crowdfunding for the client. They take the ball; let them handle the anxiety and the worries for you. Request a Quote and Roy will be in touch with you.

What are the markers of a successful crowdfunding campaign? It’s getting the funding, of course, but also it is building up the initial community and getting the feedback from the beta testers. The whole idea is to get momentum faster and sometimes even fail faster if that will lead you to success sooner. Get the insight from your community before your official launch that way you are learning your lessons on a smaller scale first.

Tom and Roy discuss the difference between rewards-based crowdfunding and equity-based crowdfunding. What constitutes the right fit of business for certain types for crowdfunding. There must be a working prototype and there needs to be a marketing budget and a database of people.

So, what are the differences between the two most popular crowdfunding platforms? Kickstarter is the market leader and they have higher traffic and they are in the media more, they skew toward the male demographic. Indiegogo is the global crowdfunding platform, open to anything you want to launch including charity causes.

Check out our recent episodes to learn more about crowdfunding:

The Secrets to a Successful Kickstarter Campaign – Episode 209

The Secrets to a Successful Kickstarter Campaign, Part 2 – Episode 212

The Secrets to a Successful Kickstarter Campaign, Part 3 – Episode 213

What You Need to Know About Equity Crowdfunding with Guest Leo John – Episode 214

Equity Crowdfunding in North Carolina – Episode 215

Thanks for listening!


You can hear more from Roy Morejon by checking out his podcast:The Art of the Kickstart.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep. 225 РKeeping Up With Your Company’s Growth With Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 225 of the Success in Business Podcast, your host Tom Ryan and producer Jason Pyles pick up where they left off with part 3 of 3 of their conversation with guest Levi Morehouse founder and CEO of Ceterus. Ceterus an Inc. 5,000 Fastest Growing Company. You build your business. They’ll do your books.

Levi shares how he has turned his bookkeeping company into an incredible business consultant service, too because they can advice their clients so well, knowing their industry and market on a deeper level. When they acquire and begin to specialize in a new niche it takes a little bit of time for Ceterus to ramp up and that is how they can truly claim that they are proficient in that space. When the customers are really engaged, the process can be accelerated. Smart operators in that business can provide insights into the true drivers of the business and the financial markers that matter.

Ceterus has found a few niches in working with quick service and full service restaurants; health, wellness and beauty franchises like Massage Envy. They choose to stick strictly to their niches so they can only offer services that are truly the best services available.

46% of small business failure is due to are due to mismanaged book keeping or not understanding financial reporting. The biggest mistake that business owners make is that they do not have a current understanding of their financial health.

Thanks for listening!


You can hear more from Roy Morejon by checking out his podcast:The Art of the Kickstart.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 224 of the Success in Business Podcast, today your host Tom Ryan and producer Jason Pyles pick up where they left off with part 2 of 3 of their conversation with guest Levi Morehouse founder and CEO of Ceterus. Ceterus an Inc. 5,000 Fastest Growing Company. You build your business. They’ll do your books.

Levi shares how he has turned his bookkeeping company into an incredible business consultant service, too because they can advice their clients so well, knowing their industry and market on a deeper level. When they acquire and begin to specialize in a new niche it takes a little bit of time for Ceterus to ramp up and that is how they can truly claim that they are proficient in that space. When the customers are really engaged, the process can be accelerated. Smart operators in that business can provide insights into the true drivers of the business and the financial markers that matter.

Ceterus has found a few niches in working with quick service and full service restaurants; health, wellness and beauty franchises like Massage Envy. They choose to stick strictly to their niches so they can only offer services that are truly the best services available.

46% of small business failure is due to are due to mismanaged book keeping or not understanding financial reporting. The biggest mistake that business owners make is that they do not have a current understanding of their financial health.

Thanks for listening!


You can watch some testimonials from Ceterus customers here.

You can follow Ceterus on Facebook here.

You can follow Ceterus on Twitter here.

You can catch up with Ceterus on LinkedIn here.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes