Category Archives: Marketing

Ep. 222 – The Online Marketing Industry With Jason Diediker of Business Promotion

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Welcome to Episode 222 of the Success in Business Podcast. In this Part 2 show, your host Tom Ryan is joined by producer Jason Pyles and the general manager of the producer’s day job, Jason Diediker of Business Promotion, an Inc. 5000 digital marketing company.

In this episode, Tom asks Jason Diediker about his methods for maintaining a harmonious company culture with upbeat morale. Jason Pyles talks about the importance of trusting your company’s “experts” with decisions pertaining to their areas of expertise. Tom also asks Jason D. for his advice for a company that still needs to understand the most important first steps to marketing. Jason D. discusses the crucial nature of online branding.

Tom also asks Jason D. what his typical client profile is like when a customer first speaks with Business Promotion. Tom and Jason also discuss some of the problems that are prevalent in the online marketing industry. You don’t want to miss this one! Join us, and thanks for listening!

Watch the Business Promotion intro video. Continue reading →

Ep. 162 – Donald Miller’s “How to Tell a Story” eBook – Part 9

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StoryYour customers have a problem. They came to you in the hopes of finding a guide who not only understands that problem, but who can also help them come up with a plan for solving it. It’s your job to not only walk them through the changes and challenges they will face, but to show them what the consequences of failing to act on that plan will be.

Host and business coach Tom Ryan explains the role of “The Plan” in business storytelling in this final installment of his review of Donald Miller’s How to Tell a Story ebook. As always, Tom is joined by producer and co-host Jason Pyles. Download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review. Continue reading →

Ep. 160 – Donald Miller’s “How to Tell a Story” eBook – Part 7

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SIBP-Blog-NEW-2A truly compelling story isn’t defined by the hero, it’s defined by the challenge or problem the hero must face. The same is true when constructing a compelling story for your business. Your customer has a problem, and it’s your job to explain how your product or service helped them overcome it.

In today’s episode, host and business coach Tom Ryan talks about Donald Miller’s concept of the three kinds of problems a protagonist can face, and what this means in the context of creating a persuasive narrative for your business. Tom is joined by special guest co-host and producer Natalie Pyles.

Download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review. Continue reading →

Ep. 159 – Donald Miller’s “How to Tell a Story” eBook – Part 6

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StoryHow do the lessons of storytelling relate to creating a compelling business narrative? Learn how host and business coach Tom Ryan helped his students apply this concept a recent meeting of the Kauffman Foundation’s Entrepreneur in Residence program, and some of the misconceptions he was able to dispel along the way.

In this special episode, Tom is joined by guest producer and co-host Natalie Pyles to continue this multi-part series discussing Donald Miller’s How to Tell a Story. If this sounds interesting to you, download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review. Continue reading →

Ep. 158 – Donald Miller’s “How to Tell a Story” eBook – Part 5

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SIBP-Blog-NEW-4Crafting a powerful story for your company or brand can do more than attract customers. It can shape how you see your business, guide how your investors and partners view their roles, and even sway potential employees to join your cause. For this kind of storytelling to be effective, however, you need to understand how the central character — the hero — fits into the narrative, and what it means to for the hero to need a guide.

In today’s episode, host and business coach Tom Ryan and co-host/producer Jason Pyles continue their discussion of Donald Miller’s powerful, compelling ebook, How to Tell a Story. If this sounds interesting to you, download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review. Continue reading →

Ep. 157 – Donald Miller’s “How to Tell a Story” eBook – Part 4

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SIBP-Blog-NEW-5Creating a compelling story for your business isn’t about casting yourself or your company as the hero. It’s about placing your customers, partners and investors in that role, identifying their problems, acting as their guide, and calling them to action. It’s not your story that matters, it’s theirs.

Host and business coach Tom Ryan and co-host/producer Jason Pyles continue their discussion of Donald Miller’s powerful, compelling ebook, How to Tell a Story. Learn why it’s important to frame your stories correctly, and hear some real-world applications of these principles from Tom’s work with the Kauffman Foundation Entrepreneur in Residence program. Continue reading →

Ep. 156 – Donald Miller’s “How to Tell a Story” eBook – Part 3

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What do Star Wars and a great sales presentation or business pitch have in common? They follow the same fundamental storytelling structure. In today’s episode, we continue our multi-part review of How to Tell a Story by Donald Miller. Host and business coach Tom Ryan and co-host/producer Jason Pyles talk about applying effective storytelling ideas to your business.

If this sounds interesting to you, download your own copy of Donald Miller’s How to Tell a Story eBook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review. Continue reading →

Ep. 155 – Donald Miller’s “How to Tell a Story” eBook – Part 2

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StoryGreat stories require structure. You might not realize it, but every story that has entertained you, informed you and stuck with you over the years follows a similar structure. To reach your biggest audience, your company’s story needs the same kind of structure. This, in a nutshell, is what Donald Miller’s How to Tell a Story is all about.

We continue our multi-part review of How to Tell a Story in this episode. Host and business coach Tom Ryan and co-host/producer Jason Pyles talk about the ways effective storytelling can enhance every part of your business, from increasing sales to wowing potential investors. Continue reading →

Ep. 154 – Donald Miller’s “How to Tell a Story” eBook – Part 1

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Story“A good story doesn’t happen by accident,” notes Donald Miller in his popular ebook, How to Tell A Story No matter what kind of story you’re telling, structure matters. By understanding how stories work, you can capture your audience’s attention in ways that the facts alone never could. For a business looking to connect with customers, or startup trying to catch the eye of investors, a great story can completely change the game.

In this episode Tom and Jason the producer officially begin their review of Donald Miller’s How To Tell A Story eBook. They discuss how the human brain is drawn toward clarity, not clutter. And Tom and Jason talk about how good stories don’t happen by accident. They are structured as an organization of events that are told through a set form. Continue reading →

Ep. 153 – Donald Miller’s “How to Tell a Story” eBook – An Introduction: Why Does Story Matter?

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StoryBy the second sentence of How To Tell A Story, host and business coach Tom Ryan was hooked. Here was a short, straightforward book about telling a great story, written by an established expert in brand narrative. In a world where content marketing can make or break a business, it was exactly the kind of thing Tom could use to give his clients and students a starting point for creating their company narratives.

In today’s episode, Tom and co-host/producer Jason Pyles talk about Donald Miller’s How To Tell A Story. They also talk about what makes a great story, and why stories are so effective for reaching your audience and customers. Continue reading →