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Crafting a powerful story for your company or brand can do more than attract customers. It can shape how you see your business, guide how your investors and partners view their roles, and even sway potential employees to join your cause. For this kind of storytelling to be effective, however, you need to understand how the central character — the hero — fits into the narrative, and what it means to for the hero to need a guide.

In today’s episode, host and business coach Tom Ryan and co-host/producer Jason Pyles continue their discussion of Donald Miller’s powerful, compelling ebook, How to Tell a Story. If this sounds interesting to you, download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review.

• Show opening, and thoughts on a Friday

• Recap of the ebook review thus far

• Understanding the storytelling role of the hero

• Rudy as an example of establishing character

• The Fonz as mentor

• Customers need a story arc to become invested

• Storytelling as a tool to attract great employees

• To be continued …

• Sign off, and ways to contact the show

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