Great stories require structure. You might not realize it, but every story that has entertained you, informed you and stuck with you over the years follows a similar structure. To reach your biggest audience, your company’s story needs the same kind of structure. This, in a nutshell, is what Donald Miller’s How to Tell a Story is all about.
We continue our multi-part review of How to Tell a Story in this episode. Host and business coach Tom Ryan and co-host/producer Jason Pyles talk about the ways effective storytelling can enhance every part of your business, from increasing sales to wowing potential investors.
If this sounds interesting to you, download your own copy of Donald Miller’s How to Tell a Story eBook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review.
• Show opening
• Recap of content marketing discussion
• The importance of structure in storytelling
• How effective storytelling enhances a business
• Miller’s seven-part storytelling structure
- A Character
- Has a problem
- Meets a guide
- Who gives them a plan
- Calls them to action
- That action results in
- Comedy or Tragedy
• The Karate Kid as an example of story structure
• Gary Gulman’s movie jokes
• Miller’s ebook as a lead generation strategy
• To be continued …
• Sign off, and ways to contact the show
Remember to download your own copy of Donald Miller’s How to Tell a Story eBook today!
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