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Jose ‘Caya’ Cayasso, CEO of Slidebean
In addition to his success as an entrepreneur, Caya has been named in the “40 Under 40” list of Costa Rican innovators by El Financiero newspaper, and received an Innovation Champion by the Costa Rican Ministry of Science and Technology. Continue reading
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Jose ‘Caya’ Cayasso, CEO of Slidebean
In the first segment of this multi-part interview, Tom and Caya discuss the development of Slidebean, rising from the ashes of his previous startup Saborstudio, and how the business model for the presentation software has changed since its launch. Continue reading
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How exactly does the “Always Be Aligning” approach to sales work? In this episode, host Tom Ryan explains the three fundamental building blocks of alignment-based sales, from creating a strong alignment statement and confirming interests to qualifying leads and learning when to pull the plug.
Not only can this technique build more sustainable and long-term relationships with customers, it also prevents the unnatural and high-pressure conversations of traditional methods. As always, Tom is joined by co-host and fellow podcaster Jason Pyles. Continue reading
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Sales doesn’t have to be the high-pressure, trust-destroying experience from the “ABCs of Sales” scene in Glengarry Glen Ross. Not only is it a terrible approach for building a long-term, sustainable relationship with your customers, it’s also not very effective in day-to-day sales.
In today’s episode, host Tom Ryan explores a more cooperative sales philosophy he calls “Always Be Aligning.” It’s a disqualification-focused approach that favors strong, mutually beneficial connections with customers over simply getting them to sign on the dotted line. As always, Tom is joined by co-host and fellow podcaster Jason Pyles. Continue reading
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What better way is there to celebrate the 50th episode of the Success In Business Podcast than by changing things up? Host Tom Ryan presses pause on the discussion of building a core competency in sales, and instead focuses on one of the most interesting topics in the sales and marketing culture: “Always Be Closing.”
Made famous by the 1992 film version of Glengarry Glen Ross, the ABC of Sales approach isn’t exactly what it’s cracked up to be. As Tom explains, it almost always does far more harm than good. As always, Tom is joined by co-host and fellow podcaster Jason Pyles. Continue reading
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The more you understand the economics of your business, the more options you have for controlling your growth and profits. While every company is different, the basic economics of business are universal.
In this episode, host Tom Ryan dissects customer acquisition costs, and explains the most common ongoing expenses. As always, Tom is joined by co-host Jason Pyles. Continue reading
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Every successful business is defined by its sales channels. From small-scale home business selling directly to customers to a complex B2B company with a huge variety of products and services, every dollar earned has to flow in from somewhere.
In this episode, host Tom Ryan explores the basic structure of a sales channel. From understanding your customers and developing a value proposition to explaining the fundamental differences between direct and indirect sales, Tom covers a huge range of topics in this podcast. He’s joined by co-host Jason Pyles, host of the Horror Movie Podcast. Continue reading
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One of the biggest mistakes businesses make, from startup to established brand, is misunderstanding the sales development sequence. Skipping over an important stage can result in more than just lost time, it can result in poor understanding of demand, inaccurate customer acquisition costs, and even premature hires.
In this episode, host Tom Ryan explores the first stage in the sales professionalization process: Customers and demand. As always, Tom is joined in the discussion by co-host Jason Pyles. Continue reading
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Professionalizing the sales side of your business involves more than just creating a strong sales pitch. It’s about of creating a series of core competencies to create long-term, sustainable success.
In this episode, host Tom Ryan and co-host Jason Pyles provide an overview to their upcoming series of podcasts all about professionalizing your company’s sales. Learn why it’s important to develop these core competencies, and get and introduction into some of the key questions they’ll be exploring this week. Continue reading
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Is emotion running your sales process? In this episode, host Tom Ryan explains the importance of keeping your sales team objective, and how to recognize when a sales rep is letting their optimism overrule their critical perspective. And what better way to explore this topic than with a top 10 list?
Join Tom and co-host Jason Pyles for this fun discussion about the things sales reps say that should set off all kinds of alarms for entrepreneurs and business owners. These are phrases are warning signs that deals aren’t quite coming together, that meetings didn’t go as well anticipated, or that situations aren’t as favorable as hoped for. Continue reading