Let’s say you’re really far along in creating your business model. You understand exactly what your customers’ needs are, and you’ve crafted an outstanding value proposition for them. After a long decision-making process, you’ve decided that the best course of action for your business is to dive in with both feet and sell to your customers directly.

You’ve also decided that you’re not going to sell through your website, or rely on something passive like a kickstarter campaign. You’re actually going to hire people.

Hiring a sales staff is a big step. It’s time to ask yourself a big question: “How much will I have to pay in order to set someone else to sell for me?” Continue reading →