Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 224 of the Success in Business Podcast, today your host Tom Ryan and producer Jason Pyles pick up where they left off with part 2 of 3 of their conversation with guest Levi Morehouse founder and CEO of Ceterus. Ceterus an Inc. 5,000 Fastest Growing Company. You build your business. They’ll do your books.

Levi shares how he has turned his bookkeeping company into an incredible business consultant service, too because they can advice their clients so well, knowing their industry and market on a deeper level. When they acquire and begin to specialize in a new niche it takes a little bit of time for Ceterus to ramp up and that is how they can truly claim that they are proficient in that space. When the customers are really engaged, the process can be accelerated. Smart operators in that business can provide insights into the true drivers of the business and the financial markers that matter.

Ceterus has found a few niches in working with quick service and full service restaurants; health, wellness and beauty franchises like Massage Envy. They choose to stick strictly to their niches so they can only offer services that are truly the best services available.

46% of small business failure is due to are due to mismanaged book keeping or not understanding financial reporting. The biggest mistake that business owners make is that they do not have a current understanding of their financial health.

Thanks for listening!

You can watch some testimonials from Ceterus customers here.

You can follow Ceterus on Facebook here.

You can follow Ceterus on Twitter here.

You can catch up with Ceterus on LinkedIn here.

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Sales As A Core Business Competency, Part 2: The Value Proposition

SIBP-2How well do you know your customers? Do you know what they really care about? And, most importantly, do you know why they buy from you?

You don’t need to be a genius to realize the best way to get candid feedback from customers is to simply ask them. You’ll be amazed and how much you’ll learn if you actually talk to your customers.

You might learn, for instance, that the biggest problems your customers are trying to solve isn’t the one you thought it was. Perhaps you’ve been pitching your product on its price point, but your customers are more compelled to sign on the dotted line by your service plan. There are countless factors that go into making a sale, and the only way to determine the decisive ones are to go straight to the source. Continue reading

Ep. 048 – Sales Channels: Where Will You Reach Your Customers?

350x350-3Every successful business is defined by its sales channels. From small-scale home business selling directly to customers to a complex B2B company with a huge variety of products and services, every dollar earned has to flow in from somewhere.

In this episode, host Tom Ryan explores the basic structure of a sales channel. From understanding your customers and developing a value proposition to explaining the fundamental differences between direct and indirect sales, Tom covers a huge range of topics in this podcast. He’s joined by co-host Jason Pyles, host of the Horror Movie Podcast. Continue reading

How To Tear Down A Brick Wall

Image credit: https://www.flickr.com/photos/zunami/

Image credit: https://www.flickr.com/photos/zunami/

As you build your startup from idea to functioning business, it’s inevitable that you will run headfirst into something that seems like a brick wall. Maybe it will be something external, like a thorny legal logistical issue or a backer suddenly getting cold feet. Or maybe it will be something internal, like exhaustion or a growing fear of failure.

I have some good news for you: Those brick-wall moments happen to every entrepreneur. They’re a normal part of the process. Success is often a matter of understanding how to tear those brick walls down so you can get back to building your business. Continue reading

Ep. 032 – What Is a Value Proposition? – Business Model Canvas Part 2

Good morning! This morning on the Success in Business Podcast we pick up where we left off in Episode 27 with a question from Brian. What is Value Proposition? The concept of Value Proposition is simply the value that you propose to bring to your clients. If you are selling to businesses your value will fall into one of three categories. Your value may be that you:

1) help them make money,
2) help them save time,
3) or help them not get hurt.

If you are selling to consumers your value proposition categories widen and it may be that you:

1) help them make money,
2) help them save time,
3) help them not get hurt,
4) help them look good,
5) or, help them feel good.

Either way, as you assess and develop your Value Proposition, remember that this is the element about your business that is going to make your customers’ life better – either because it is innovative or because it is more efficient. Your Value Proposition is how you help your customers better than any other company can. Thanks for listening! Continue reading