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Capital At Play publisher Oby Morgan is the first to admit that sales has been a huge part of his job as a publisher. As the head of a print publication in the “print is dead” digital age, it hasn’t always been easy. In this episode, host Tom Ryan talks with Oby about the role sales plays in publishing, using sales as a way to get market feedback, and why ignorance and innocence isn’t a bad thing when it comes to innovating an industry. Continue readingTag Archives: interview
Ep. 088 – Capital At Play’s Oby Morgan, Part 3
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If there’s one thing Capital At Play publisher Oby Morgan has learned since launching his publication in 2011, it’s the value of building a product he believes in. In this episode, host Tom Ryan talks with Oby about his editorial vision, the importance of creating a quality product, and why being being a “great quitter” is a solid business strategy. Continue readingEp. 087 – Capital At Play’s Oby Morgan, Part 2
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In today’s episode, host Tom Ryan continues his conversation with Oby Morgan, publisher of the Western North Carolina-based business magazine Capital At Play. Starting a business-focused publication in the “print is dead” era — not to mention the middle of a recession — wasn’t the most obvious choice for a new venture. In this episode, Oby explains the driving inspirations behind starting Capital At Play, and delves into some of the unexpected challenges he has encountered along the way. Continue readingEp. 086 – Capital At Play’s Oby Morgan, Part 1
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In today’s episode, host Tom Ryan talks with Harley “Oby” Morgan, publisher of the Western North Carolina-based business magazine Capital At Play. A native of Asheville, Oby’s keen interest in a wide variety of business topics began at the family dinner table. In 2011, bucking the trend away from new print-based publications, Oby launched Capital At Play to provide a new option for local entrepreneurs and businesspeople to gain insights into the region’s business trends. Continue readingEp. 085 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 4
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In this final installment of Tom Ryan’s interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss the value of content creation, the brains of entrepreneurs, some simple tips for keeping your brain in shape, and much more.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
Ep. 084 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 3
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In the third installment of our interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss the big shifts from moving from a traditional medical practice to a client-focused business. Dr. Trayford talks with host and coach Tom Ryan about growing this business both in brick-and-mortar world, as well as in the online realm.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here.
Ep. 083 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 2
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In the second part of our interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss transitioning from the traditional medical practice to a more client-focused business model, the challenges of re-establishing professional connections, and the process of rebuilding a referral base. Host Tom Ryan also shares his experiences with Dr. Trayford’s neuroplasticity program, and the benefits of being able to “fine tune” your mental processes.For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
Ep. 074 – An Interview with Brian Walker, Part 4: Brand Narrative and Messaging
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Brand perception is a huge factor in a startup’s long-term success, and getting that brand narrative right isn’t something you want to rush. As AE Marketing Group founder Brian Walker recalls, his company didn’t even have a website for most of their first year of business, opting instead to build the fundamentals of their business over their online messaging.
But does that mean that your online branding isn’t important? Hardly! In part four of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about seeking out customer feedback, knowing when to “fire” a customer, the importance of your brand’s online reputation, and much more. Continue reading
Ep. 073 – An Interview with Brian Walker, Part 3: C-Suite Relationships and the Trouble with Hype
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As the founder of the Chicago-based AE Marketing Group founder, Brian Walker, knows a thing or two about building a sustainable brand. Surprisingly, hype-generating advertising and marketing isn’t always the best answer. In fact, Brian claims it can be a distraction from the important business of building the brand narrative.
In part three of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about building C-Suite relationships, big mistakes young brands make, the problem with the MVP approach, and much more. Continue reading
Ep. 072 – An Interview with Brian Walker, Part 2: The Value of A Sales & Marketing Background
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How valuable is a sales and marketing background for entrepreneurs? For AE Marketing Group founder Brian Walker, it can mean the difference between a slow burning startup and one that hits the ground running.In part two of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about sales as a tool for business development, branding as a core business value, and much more. Continue reading