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As the founder of the Chicago-based AE Marketing Group founder, Brian Walker, knows a thing or two about building a sustainable brand. Surprisingly, hype-generating advertising and marketing isn’t always the best answer. In fact, Brian claims it can be a distraction from the important business of building the brand narrative.

In part three of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about building C-Suite relationships, big mistakes young brands make, the problem with the MVP approach, and much more.

• Making a strategic business case

• Connecting with the C-Suite

• “Even the best advertising campaigns can’t save a bad brand experience”

• Tactical marketing and consumer power

• Consistency versus pivoting

• “You as the business owner might decide what’s the minimum, but it’s really the consumer who is going to decide if your product is viable or not.”

• Young-brand marketing missteps

• The “If you build it, they will come” mistake

• “You should be able to quickly and compellingly tell someone what you do, why you do it, and why they should consider doing business with you.”

• Sign off, and ways to contact the show

Links for Today’s Episode:

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