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How valuable is a sales and marketing background for entrepreneurs? For AE Marketing Group founder Brian Walker, it can mean the difference between a slow burning startup and one that hits the ground running.

In part two of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about sales as a tool for business development, branding as a core business value, and much more. Click here to listen to part one.

• Introduction, and interview recap

• Value of a sales background for entrepreneurs

• Applying the basics of sales to business development

• Sales and marketing as a missing piece in many businesses

• Seeing branding as an business operation, rather than a creative operation

• Evolving through the scale-up phase

• Avoiding the pitfalls of changing market conditions

• Embedding the brand story into your company culture

• Sign off, and ways to contact the show

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