Category Archives: Podcast Episodes

Ep. 048 – Sales Channels: Where Will You Reach Your Customers?

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350x350-3Every successful business is defined by its sales channels. From small-scale home business selling directly to customers to a complex B2B company with a huge variety of products and services, every dollar earned has to flow in from somewhere.

In this episode, host Tom Ryan explores the basic structure of a sales channel. From understanding your customers and developing a value proposition to explaining the fundamental differences between direct and indirect sales, Tom covers a huge range of topics in this podcast. He’s joined by co-host Jason Pyles, host of the Horror Movie Podcast. Continue reading →

Ep. 047 – How to Professionalize Your Sales Efforts

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350x350-2One of the biggest mistakes businesses make, from startup to established brand, is misunderstanding the sales development sequence. Skipping over an important stage can result in more than just lost time, it can result in poor understanding of demand, inaccurate customer acquisition costs, and even premature hires.

In this episode, host Tom Ryan explores the first stage in the sales professionalization process: Customers and demand. As always, Tom is joined in the discussion by co-host Jason Pyles. Continue reading →

Ep. 046 – 10 Core Elements For Professionalizing Your Sales Competency

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300x300Professionalizing the sales side of your business involves more than just creating a strong sales pitch. It’s about of creating a series of core competencies to create long-term, sustainable success.

In this episode, host Tom Ryan and co-host Jason Pyles provide an overview to their upcoming series of podcasts all about professionalizing your company’s sales. Learn why it’s important to develop these core competencies, and get and introduction into some of the key questions they’ll be exploring this week. Continue reading →

Ep. 045 – Top 10 Red Flag Sales Rep. Expressions

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350x350-2Is emotion running your sales process? In this episode, host Tom Ryan explains the importance of keeping your sales team objective, and how to recognize when a sales rep is letting their optimism overrule their critical perspective. And what better way to explore this topic than with a top 10 list?

Join Tom and co-host Jason Pyles for this fun discussion about the things sales reps say that should set off all kinds of alarms for entrepreneurs and business owners. These are phrases are warning signs that deals aren’t quite coming together, that meetings didn’t go as well anticipated, or that situations aren’t as favorable as hoped for. Continue reading →

Ep. 044 – Why Sales Is Vital For Building Traction

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350x350-6Do you know what the most important core process is when it comes to building traction for your business? The answer might surprise you. In this episode, host Tom Ryan explores the importance of building a strong sales process in attracting outside investment.

Joined by co-host Jason Pyles, Tom examines why sales is such a key element for creating traction, why investors place a strong sales process at a premium, and why so many startups struggle to develop this core part of their business. Continue reading →

Ep. 043 – The Importance of Traction

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350x350-5In this episode, host Tom Ryan discusses the importance of traction for startups seeking investment. But what is traction, exactly? And how can a young, vulnerable business gain traction to increase their business momentum?

Joined by co-host Jason Pyles, Tom takes listeners through a step-by-step examination of traction, from understanding its importance to investors to exploring some of the most common indicators that a business is gaining real momentum. Continue reading →

Ep. 042 – Consultation With Pam, Part 5: Putting It All Together

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300x300In this episode, Tom concludes his one-on-one consultation with author and burgeoning entrepreneur Pam. As an author without an established following, what’s the best use of Pam’s time and effort? Should she reach out to publishers directly, or should she invest her resources in building an audience through other channels, such as ebooks and blogs?

Tom and co-host Jason Pyles explore this topic with Pam, and tie up a few loose threads from earlier in the conversation. Continue reading →

Ep. 041 – Consultation With Pam, Part 4: How to Tell Your Story

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350x350In this episode, Tom continues his one-on-one consultation with author and burgeoning entrepreneur Pam. This is part four in a five-part series discussing Pam’s efforts to turn her passion for writing into a full-time business.

Tom is joined by fellow podcaster Jason Pyles as they explore Pam’s professional goals, including the importance of sexual abuse advocacy in her writing, and her challenges in preparing a book proposal for publishers. Continue reading →

Ep. 040 – Consultation With Pam, Part 3: Sharing Content One Day at a Time

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350x350-2Welcome to Episode 040 of the Success in Business Podcast with your host, Tom Ryan. This episode is the third portion of a five-part series where Tom coaches Pam the author about marketing her book and her business ideas.

The broad scope of this show consists of Tom teaching Pam the author how to accomplish her mission of inspiring survivors of abuse by sharing her thoughts and experiences in small, daily doses.

But more specifically, Jason and Tom talk to Pam about the benefits of writing a daily blog to help further her cause through multiple channels. Then Tom chats with Pam about accomplishing what he calls a “big, hairy, audacious goal.” Next Tom talks about how the seed of an idea begins to grow into additional aspects and extensions of your business. Continue reading →

Ep. 039 – Consultation With Pam, Part 2: Polling Your Target Audience

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350x350-3Hello again, and welcome to Episode 039 of the Success in Business Podcast with your host, Tom Ryan. This episode is the second portion of a five-part series where Tom coaches Pam the author about marketing her book and her entrepreneurial endeavors.

Tom discusses how Pam can get feedback from her target audience by simply polling them and asking for their opinions. Then Pam shares some passionate opinions about her feelings on the punishments handed down to individuals who are convicted of child abuse.

And Tom talks to Pam about how there is an advocacy angle to her business. Tom explains that Pam’s approach toward reform with the judicial system might be more effectively handled indirectly through raising awareness rather than a direct approach. Continue reading →