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Do you know what the most important core process is when it comes to building traction for your business? The answer might surprise you. In this episode, host Tom Ryan explores the importance of building a strong sales process in attracting outside investment.

Joined by co-host Jason Pyles, Tom examines why sales is such a key element for creating traction, why investors place a strong sales process at a premium, and why so many startups struggle to develop this core part of their business.

• Introduction, and brief review of “traction”
• Why sales is the best way to build traction
• Sales as a core business process
• Why does sales tend to lag behind other processes?
• Sales is more than tips and tricks
• Core processes make your business more profitable
• “A Tale of Two Companies”
• Which company is likely to see investment?
• Avoiding the WAG
• Next episode: Red flags

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If you’re a first-time listener, Tom Ryan’s Success in Business Podcast is a weekday show that provides how-to advice for entrepreneurs and small business owners. Thanks for listening.