Tag Archives: sales training

Ep. 109 – The Fourth P of Sales: People, Part 1

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FourPs-ImageSalespeople are a critical resource for almost every business. It’s important to remember, however, that individual salespeople aren’t the solution to creating a professionalized sales process. To do their jobs well, they need to be part of a larger, highly optimized system. Too often, companies assume that they just need to hire someone with sales training. That’s wrong. To see great results in sales, you need to hire the right people.

In this solo podcast, host and business coach Tom Ryan examines the final “P” in the series: People. To catch up on the “Four Ps of Sales,” check out: Overview; “Process” (Part 1, Part 2, and Part 3); and “Performance”; “Pay” (Part 1 and Part 2). Continue reading →

Ep. 108 – Examples of the Third P of Sales: Pay, Part 2

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FourPs-ImageHow do you determine fair compensation for a sales rep? It’s a meaningful question for any company looking to expand their sales, because ultimately those sales reps will determine how much revenue you can generate. Finding that right number is a balancing act of base salary, incentives, the sales cycle and many other factors. It can be tricky to get it right.

In this episode, host and business coach Tom Ryan considers one example for creating optimized pay in a sales organization. As always, Tom is joined by co-host Jason Pyles. To catch up on the “Four Ps of Sales,” check out: Overview; “Process” (Part 1, Part 2, and Part 3); and “Performance”; and “Pay” (Part 1) Continue reading →

Ep. 107 – The Third P of Sales: Pay, Part 1

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FourPs-Image“Sales is a secret startup weapon!” exclaims host and business coach Tom Ryan. In today’s episode, Tom explores the third major element of the “Four Ps” of sales: Pay. The first big sales question startups generally ask is: “How much should we pay for sales?” It’s a big decision, and one that deserves some careful thought, even for established companies.

In this episode, host and business coach Tom Ryan guides listeners through the fundamental concepts behind establishing the right compensation for their sales teams. As always, Tom is joined by co-host Jason Pyles. To catch up on the “Four Ps of Sales,” check out: Overview; “Process” (Part 1, Part 2, and Part 3); and “Performance.” Continue reading →

Ep. 106 – The Second P of Sales: Performance

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FourPs-ImageNow that we’re laid the groundwork for the “Four Ps of Sales” by thoroughly examining “Process,” it’s time to dive into the second P: “Performance.” Understanding the optimization of performance means having a firm grasp on your expenses, your gross revenues, and your overall revenue goals.

In this episode, host and business coach Tom Ryan guides listeners through the fundamentals of sales performance. As always, Tom is joined by co-host Jason Pyles. To catch up on the “Four Ps of Sales,” check out: Overview; “Process” (Part 1, Part 2, and Part 3). Continue reading →

Ep. 105 – Process: The First P of Sales, Part 3

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SIB-Blog-1In today’s episode, Tom wraps up the to simple questions that define the “Process” step of the “Four Ps of Sales.” Learn how sticky notes can help you determine the critical path for your sales sequence, and how to distinguish between a theoretical and realistic sales capacity.

As always, Tom is joined by co-host Jason Pyles. Click here to listen to part one, and here to listen to part two. Continue reading →

Ep. 104 – Process: The First P of Sales, Part 2

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FourPs-ImageIn part one of this multi-episode series about the Four Ps of Sales, host Tom Ryan gave us an overview of the first few elements of step one, the “Process.” In this episode, we pick up right where we left off, exploring the 10 easy questions that will help you optimize your sales process.

Learn about the importance of connecting with the buyer’s advisors, why your sales channel matters, and the fundamental requirements of making any sale. As always, Tom is joined by co-host Jason Pyles. Click here to listen to part one. Continue reading →

A Short Story About Startups and Sales

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IMG_2329Let me tell you a story. One of the companies I work with is a small tech startup. About year ago, it was in the same place that many small tech startups find themselves in. They had some early traction, and they were well positioned to be a high-growth company. And, like many early stage companies, they were completely intimidated by sales. Continue reading →

Outside Capital Is No Replacement For A Strong Sales Foundation

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Image source: https://www.flickr.com/photos/peasap/

Image source: https://www.flickr.com/photos/peasap/

Photo Credit to: We Love Costa Rica

In my work as a business coach, I talk with a lot of ambitious, driven business owners and entrepreneurs. One of the conversations I frequently have comes when I talk people with high-growth startups and small businesses looking to scale. It goes something like this:

“Hey Tom, we need capital to grow my business,” they say. Continue reading →

Taking the Intimidation Out of Sales

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SIBP-1The entrepreneurs and business owners I work with are not natural-born salespeople. Their businesses usually didn’t come into existence from a strong urge to make cold calls. They created a product or developed a service they believe in, and they formed their company to bring that vision to life. Doing the less-than-glamorous stuff of sales was the farthest thing from their minds when they launched their business. Continue reading →

The Benefits of a Strong Sales Foundation

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An overwhelming amount of attention in sales training goes towards teaching tips and tricks. Some of these tips are tricks can be good things to know, but ultimately they don’t add much to the value of the company. To see real results, you need more than tricks. You need to create a strong foundation for your company’s sales structure. Continue reading →