Cash is the lifeblood of your business. It’s how you keep the lights on, your employees coming in every day, and your mortgage paid. How does your business get cash? You sell your stuff — those products or services that constitute your business. No sales means no cash. No cash means no business.
If sales is so important, why is it that so many entrepreneurs shy away from the sales side of their business? If you don’t have a background in sales, it’s all too easy for sales to seem intimidating. Sales means facing rejection, and calling people who don’t want to talk to you. It involves asking people for money. It’s seems easier just to hire someone else to take care of it. Continue reading
Image source: https://www.flickr.com/photos/peasap/
Photo Credit to: We Love Costa Rica
In my work as a business coach, I talk with a lot of ambitious, driven business owners and entrepreneurs. One of the conversations I frequently have comes when I talk people with high-growth startups and small businesses looking to scale. It goes something like this:
“Hey Tom, we need capital to grow my business,” they say. Continue reading
An overwhelming amount of attention in sales training goes towards teaching tips and tricks. Some of these tips are tricks can be good things to know, but ultimately they don’t add much to the value of the company. To see real results, you need more than tricks. You need to create a strong foundation for your company’s sales structure. Continue reading