Ep. 109 – The Fourth P of Sales: People, Part 1

FourPs-ImageSalespeople are a critical resource for almost every business. It’s important to remember, however, that individual salespeople aren’t the solution to creating a professionalized sales process. To do their jobs well, they need to be part of a larger, highly optimized system. Too often, companies assume that they just need to hire someone with sales training. That’s wrong. To see great results in sales, you need to hire the right people.

In this solo podcast, host and business coach Tom Ryan examines the final “P” in the series: People. To catch up on the “Four Ps of Sales,” check out: Overview; “Process” (Part 1, Part 2, and Part 3); and “Performance”; “Pay” (Part 1 and Part 2).

• Introduction, and recap of the Four Ps of Sales thus far

• People: Who do you need to sell your stuff?

• Salespeople need to be part of a larger, optimized system


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