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With established players already staking out their turf in the probiotics market, a small startup like PRO-Hydro Beverages needs an edge to establish their niche. What’s their unfair advantage over the mainstream pill-makers and national brand yogurt peddlers? Expertise and reputation. Not only is company founder Dr. Alan Baumgarten an established family doctor, he also began his career as a public health nutritionist and registered dietitian.
In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about the ways consumers will use their products, as well as competitive landscape H2Pro has become a part of. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading