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Photo Credit to: We Love Costa Rica
In my work as a business coach, I talk with a lot of ambitious, driven business owners and entrepreneurs. One of the conversations I frequently have comes when I talk people with high-growth startups and small businesses looking to scale. It goes something like this:
“Hey Tom, we need capital to grow my business,” they say. Continue reading
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Oby Morgan
The entrepreneurs and business owners I work with are not natural-born salespeople. Their businesses usually didn’t come into existence from a strong urge to make cold calls. They created a product or developed a service they believe in, and they formed their company to bring that vision to life. Doing the less-than-glamorous stuff of sales was the farthest thing from their minds when they launched their business. Continue reading
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Oby Morgan
An overwhelming amount of attention in sales training goes towards teaching tips and tricks. Some of these tips are tricks can be good things to know, but ultimately they don’t add much to the value of the company. To see real results, you need more than tricks. You need to create a strong foundation for your company’s sales structure. Continue reading
Podcast: Play in new window | Download
Oby Morgan
Podcast: Play in new window | Download
Oby Morgan
When you’re spending money on advertising, you want every dollar you spend to yield the maximum return. Unless you’re seriously invested in building brand awareness, chances are that result will ultimately be measured in new leads and increased sales. It’s not enough for someone to see your ad and like it, they need to be inspired to buy.
Here’s where a lot of newcomers to advertising make a big misstep: It’s not just about the ad itself. It’s also about the media the ad is running on. If you want to see great results, the media (also called the channel in this context) needs to match the message. Continue reading
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In this final installment of Tom Ryan’s interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss the value of content creation, the brains of entrepreneurs, some simple tips for keeping your brain in shape, and much more.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
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In the third installment of our interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss the big shifts from moving from a traditional medical practice to a client-focused business. Dr. Trayford talks with host and coach Tom Ryan about growing this business both in brick-and-mortar world, as well as in the online realm.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here.