Author Archives: producer

Ep. 104 – Process: The First P of Sales, Part 2

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FourPs-ImageIn part one of this multi-episode series about the Four Ps of Sales, host Tom Ryan gave us an overview of the first few elements of step one, the “Process.” In this episode, we pick up right where we left off, exploring the 10 easy questions that will help you optimize your sales process.

Learn about the importance of connecting with the buyer’s advisors, why your sales channel matters, and the fundamental requirements of making any sale. As always, Tom is joined by co-host Jason Pyles. Click here to listen to part one. Continue reading →

Ep. 103 – A Less Effective E-mail for Turbo-Thruster

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SIB-Blog-4A few days ago, Tom Ryan received an unsolicited investment pitch through LinkedIn. This was no mere spam message; it was a train wreck. The message was so incomprehensibly bad that stuck with him for days. Here, in a few short lines, was nearly every mistake business marketers should avoid in their communications.

The message also presented a great opportunity for a “teachable moment.” In this episode, Tom and co-host Jason Pyles (an experienced copywriter in his own right) break down everything not to do when sending out a blind email like this one. Continue reading →

Ep. 102 – Accomplishing Your Optimal Work-Life Balance, Part 2

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SIB-Blog-2What are your real priorities in both your work life and your personal one? It’s an important question for every business owner and entrepreneur, and it’s not always an easy one to answer. Priorities can shift quickly, and if you want to see optimal results, you have to keep track of them.

Back in episode 96, host Tom Ryan explained some simple ways to identify your biggest work and personal priorities. In part two, he digs into a few common-sense techniques for keeping the biggest priorities at the top of the list. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →

Ep. 101 – How Asheville’s Talent Jam Solves the Talent Gap

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TalentJam-AVL-LogoTM-FBWhat happens when great businesses can’t find the local talent they need to grow? What happens when talented people can’t find great local employers or clients to work with? Nothing happens … and that’s a problem. It’s called the “talent gap,” and it’s an issue faced by small businesses and workers across the globe.

“It’s when you have this misalignment between folks that are really talented in a market, and folks who need that type of talent in their businesses,” host Tom Ryan says. And instead of just talking about it, Tom decided to do something about it.

What if there was a way to get all these people in the same room? Maybe add some great local food, and even a healthy supply of craft beer to help the socialization? Great things can happen. Continue reading →

Ep. 100 – Celebrating 100 Episodes of the Success in Business Podcast

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300x300new_resizedIt’s time to celebrate! Break out the streamers and champagne! Today’s episode is the 100th installment of the Success in Business Podcast. That’s a major milestone, and worthy of a little reflection.

Today, we’re taking a look back at the 99 podcasts in our rearview mirror, and showcasing our favorite moments. Join host Tom Ryan and producer Jason Pyles as they revisit the show’s greatest hits. Continue reading →

Ep. 099 – GoWorx’s Ryan Klinger on Finding a Work-Life Balance, Part 3

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Ryan Klinger

Ryan Klinger

Like every entrepreneur, GoWorx founder Ryan Klinger has things he would do differently if he had to start all over again. What advice does Ryan have for other industrial designers who are considering starting their own companies? “Gather a great team as early as you can.”

In this final interview segment, host Tom Ryan and producer Jason Pyles talk with Ryan about the entrepreneurial lifestyle, maintaining a healthy work/life balance, and much more.

• Introduction and recap of the interview

• What would Ryan do differently if he was starting GoWorx over? Continue reading →

Ep. 098 – Kickstarter Lessons Learned: Ryan Klinger of GoWorx, Part 2

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Ryan Klinger

Ryan Klinger

As the founder of GoWorx, Ryan Klinger has learned plenty about adapting and pivoting a business. Nothing in his background as an industrial designer prepared him for the challenges of creating a Kickstarter campaign, for instance. With every roadblock he’s encountered, however, Ryan has picked up great insights and experiences that have helped him grow his brand.

In this episode, host Tom Ryan and producer Jason Pyles talk with Ryan about reaching influencers, hitting the ground running with crowdfunding, the entrepreneurial benefits of a background in design, and much more. Continue reading →

Ep. 097 – Staying on Top of Industry Trends: Ryan Klinger of GoWorx, Part 1

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Ryan Klinger

Ryan Klinger

As an industrial designer, Ryan Klinger worked on everything from Vans footwear to Hasbro’s Nerf line. But something about the consultant lifestyle didn’t fit with him, so he ventured to Steamboat Springs, CO, in search of outdoor adventure. Along the way, he encountered a new kind of camera called the GoPro. The camera was great, but it needed a handle, and Ryan had just the right set of skills to make one. Thus, GoWorx was born.

In this episode, host Tom Ryan and producer Jason Pyles talk with Ryan about founding GoWorx, pivoting the company, and the company’s new position as an REI-like retailer for all thing GoPro. Continue reading →

Ep. 096 – Accomplishing Your Optimal Work-Life Balance, Part 1

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SIB-Blog-1We’ve frequently talked about work/life balance on the show, but what does it really mean? How do you know what that optimal balance is? For that matter, how do you even what your overall capacity for work is? Instead of focusing on the high-level overview of work/life balance, in this episode we roll up our sleeves and get to work looking for some tangible information.

Host Tom Ryan is a serial entrepreneur, a business coach and a Kauffman Foundation Entrepreneur in Residence. He’s joined by producer Jason Pyles. Continue reading →

Ep. 095 – Paul Hedgecock with UGoTour, Part 4

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Paul Hedgecock of UGoTour.

Paul Hedgecock of UGoTour.

When it comes to maintaining a healthy work/life balance, UGoTour founder Paul Hedgecock has his work cut out for him. As the father of eight kids, maintaining that balance on a daily basis is a fact of life. Along the way, he’s learned a few things of value, even for entrepreneurs who couldn’t field a kids’ ice hockey team at a moment’s notice.

In this final interview segment, host Tom Ryan and producer Jason Pyles talk with Paul about the big lessons he’s learned about unplugging from the startup lifestyle. Continue reading →