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As the founder of GoWorx, Ryan Klinger has learned plenty about adapting and pivoting a business. Nothing in his background as an industrial designer prepared him for the challenges of creating a Kickstarter campaign, for instance. With every roadblock he’s encountered, however, Ryan has picked up great insights and experiences that have helped him grow his brand.

In this episode, host Tom Ryan and producer Jason Pyles talk with Ryan about reaching influencers, hitting the ground running with crowdfunding, the entrepreneurial benefits of a background in design, and much more.

• Introduction and recap of the interview

• GoWorx’s Kickstarter experiences

• The importance of the crowdfunding campaign pre-launch phrase

• Reaching out to key influencers

• Strategies for connecting with influencers

• The value of a great Kickstarter video

• Great models for Kickstarter success

• Avoiding the crowdfunding excitement valley

• Biggest crowdfunding mistakes and time wasters

• Industrial designers as entrepreneurs

• Advice for industrial designers thinking about launching products

• Incremental improvements

• Sign off

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