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Oby Morgan
Ep. 088 – Capital At Play’s Oby Morgan, Part 3
The Benefits of a Strong Sales Foundation
An overwhelming amount of attention in sales training goes towards teaching tips and tricks. Some of these tips are tricks can be good things to know, but ultimately they don’t add much to the value of the company. To see real results, you need more than tricks. You need to create a strong foundation for your company’s sales structure. Continue reading
Ep. 087 – Capital At Play’s Oby Morgan, Part 2
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Oby Morgan
Ep. 086 – Capital At Play’s Oby Morgan, Part 1
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Oby Morgan
Getting the Most Out of Your Advertising Dollars: Finding Media/Goal Alignment
When you’re spending money on advertising, you want every dollar you spend to yield the maximum return. Unless you’re seriously invested in building brand awareness, chances are that result will ultimately be measured in new leads and increased sales. It’s not enough for someone to see your ad and like it, they need to be inspired to buy.
Here’s where a lot of newcomers to advertising make a big misstep: It’s not just about the ad itself. It’s also about the media the ad is running on. If you want to see great results, the media (also called the channel in this context) needs to match the message. Continue reading
Ep. 085 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 4
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In this final installment of Tom Ryan’s interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss the value of content creation, the brains of entrepreneurs, some simple tips for keeping your brain in shape, and much more.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
Ep. 084 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 3
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In the third installment of our interview with Neurologist and entrepreneur Dr. Michael Trayford, we discuss the big shifts from moving from a traditional medical practice to a client-focused business. Dr. Trayford talks with host and coach Tom Ryan about growing this business both in brick-and-mortar world, as well as in the online realm.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here.
Getting the Most Out of Your Advertising Dollars: The Toddler Stress-Test
“But … why?” Image source: https://www.flickr.com/photos/quinnanya/
For any advertising campaign to be truly effective, it needs to be in complete alignment with your business goals. To get the results you want, you need to know what those results are. I’m not talking about a specific number of leads generated or a target number of conversions. I’m talking about the fundamental actions you want the person watching, listening or reading the ad to take. Continue reading
Ep. 083 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 2
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Brain training in action.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
Ep. 082 – Completely Changing Your Business Model: An Interview With Dr. Michael Trayford, Part 1
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If you’ve ever considered modifying your medical clinic business model this 4-part series is exactly what the doctor ordered. Host Tom Ryan talks with Dr. Michael Trayford, a Neurologist who specializes in improving brain function. Dr. Trayford explores his thoughts about how a business model can evolve naturally, and discusses how to safely navigate a comprehensive business model overhaul.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading