Ep 243 – Downsides of Revenue Based Financing and Startup Funding Advice from Lighter Capital and Ceterus CEOs BJ Lackland and Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 243 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom has invited two guests to join the show. We proudly welcome CEO Lighter Capital, BJ Lackland and Levi Morehouse the founder and CEO of Ceterus onto the Success in Business Podcast. They are experts in Revenue Based Funding and have great insights for entrepreneurs.

Revenue Based financing can be described as a royalty agreement. It’s a way to acquire capital and pay it back on a schedule that matches the cash flow of your business.

Lighter Capital provides that kind of capital to start-ups and is more interested in helping the companies that they partner with succeed as opposed to getting their money back. Lighter is the more friendly option for start ups looking for capital. They use technology to gather the data more quickly. Additionally they factor in the individual and personal partnership much more highly than other sources of capital including banks would. They want to get to know your business. They are looking at personality and awareness of operation.

Ceterus is a SAS company that started in 2008. In any industry, developing a product is expensive. Ceterus had self-funded the development of a software product to which they were selling subscriptions and it was really taking off. They wanted to be able to keep growing as opposed to holding tight and stagnant. He was in a part of the country that didn’t have a strong angel lending scene and a bank loan wasn’t an option so he looked into revenue based financing with Lighter Capital.

So how does Revenue Based Financing compare to bank debt or equity? Well, Levi explains that Revenue Based Financing is more expensive money than bank debt, but the advantage is that there isn’t a ton of regulation around it and in his case, Lighter Capital sat junior to your bank loan as a way to facilitate businesses getting all he financing they need.

BJ and Levi share some great expertise for entrepreneurs to really do their homework before acquiring any kind of capital. Revenue Based Financing has its pros and cons. Make sure you’re choosing the best option.

Levi is a returning guest to the Success in Business Podcast. You can check out his previous episodes here:
Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse
Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse
Ep. 225 – Keeping Up With Your Company’s Growth With Levi Morehouse

Thanks for tuning in!


Check out BJ Lackland and apply for revenue based financing at LighterCapital.com or contact him by e-mail at blackland@lighercapital.com

Check out Levi Morehouse at Ceterus.com or contact him by e-mail at levim@ceterus.com

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

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Ep 242 – What to Consider Before Pursing Revenue Based financing from Lighter Capital and Ceterus CEOs BJ Lackland and Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 242 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom has invited two guests to join the show. We proudly welcome CEO Lighter Capital, BJ Lackland and Levi Morehouse the founder and CEO of Ceterus onto the Success in Business Podcast. They are experts in Revenue Based Funding and have great insights for entrepreneurs.

Revenue Based financing can be described as a royalty agreement. It’s a way to acquire capital and pay it back on a schedule that matches the cash flow of your business.

Lighter Capital provides that kind of capital to start-ups and is more interested in helping the companies that they partner with succeed as opposed to getting their money back. Lighter is the more friendly option for start ups looking for capital. They use technology to gather the data more quickly. Additionally they factor in the individual and personal partnership much more highly than other sources of capital including banks would. They want to get to know your business. They are looking at personality and awareness of operation.

Ceterus is a SAS company that started in 2008. In any industry, developing a product is expensive. Ceterus had self-funded the development of a software product to which they were selling subscriptions and it was really taking off. They wanted to be able to keep growing as opposed to holding tight and stagnant. He was in a part of the country that didn’t have a strong angel lending scene and a bank loan wasn’t an option so he looked into revenue based financing with Lighter Capital.

So how does Revenue Based Financing compare to bank debt or equity? Well, Levi explains that Revenue Based Financing is more expensive money than bank debt, but the advantage is that there isn’t a ton of regulation around it and in his case, Lighter Capital sat junior to your bank loan as a way to facilitate businesses getting all he financing they need.

Levi is a returning guest to the Success in Business Podcast. You can check out his previous episodes here:
Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse
Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse
Ep. 225 – Keeping Up With Your Company’s Growth With Levi Morehouse

Thanks for tuning in!


Check out BJ Lackland at LighterCapital.com or contact him by e-mail at blackland@lighercapital.com

Check out Levi Morehouse at Ceterus.com or contact him by e-mail at levim@ceterus.com

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 241- Lighter Capital and Ceterus CEOs BJ Lackland and Levi Morehouse Breakdown Revenue Based Financing

SIBP-Blog-NEW-4 Welcome to Episode 241 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom has invited two guests to join the show. We proudly welcome CEO Lighter Capital, BJ Lackland and Levi Morehouse the founder and CEO of Ceterus onto the Success in Business Podcast. They are experts in Revenue Based Funding and have great insights for entrepreneurs.

Revenue Based financing can be described as a royalty agreement. It’s a way to acquire capital and pay it back on a schedule that matches the cash flow of your business.

Lighter Capital provides that kind of capital to start-ups and is more interested in helping the companies that they partner with succeed as opposed to getting their money back.

Ceterus is a SAS company that started in 2008. In any industry, developing a product is expensive. Ceterus had self-funded the development of a software product to which they were selling subscriptions and it was really taking off. They wanted to be able to keep growing as opposed to holding tight and stagnant. He was in a part of the country that didn’t have a strong angel lending scene and a bank loan wasn’t an option so he looked into revenue based financing with Lighter Capital.

Levi is a returning guest to the Success in Business Podcast. You can check out his previous episodes here:
Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse
Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse
Ep. 225 – Keeping Up With Your Company’s Growth With Levi Morehouse

Thanks for tuning in!


Check out BJ Lackland at LighterCapital.com or contact him by e-mail at blackland@lighercapital.com

Check out Levi Morehouse at Ceterus.com or contact him by e-mail at levim@ceterus.com

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 240 – Who Does Revenue-Based Financing Work for Best?

SIBP-Blog-NEW-4 Welcome to Episode 240 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom delivers on his promise to dig into revenue-based financing and who it works for best. It’s important to understand that revenue-based financing investors are essentially lenders. This is not “I love you money.”

Revenue-based financing investor will first consider revenue. They will want to know the prospect for having future, consistent recurring revenue. That’s called MMR: monthly recurring revenue. So, if you have a strong showing in that area then you would be an excellent candidate for revenue-based financing.

Examples of these types of companies are membership services like Netflix, Square Space, a paid e-mail through Google, etc. Tom continues to teach us that there is a positive correlation between the amount of the loan and the amount of the MMR.

Tom wraps up today’s great episode with a New Year’s toast! May you have a happy new year!


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 239 – 80s Movies, Ugly Christmas Sweaters, and More Revenue Based Financing

SIBP-Blog-NEW-4 Welcome to Episode 239 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom and Jason celebrate the fictional anniversary of the Karate Kid, Daniel LaRusso’s legendary victory over the Cobra Kia, and Tom’s sister’s birthday. And, keeping with the spirit of the holidays, Tom gives pointers on how to emerge victorious from your next “ugly sweater” party. Spoiler alert, a glue gun and a lot of sass are needed.

The guys manage to bring the conversation back to business by returning to the topic of revenue-based financing. Tom uses the go-to hypothetical start-up, Kick-Ass Cat Sweaters to step through the mechanics of a revenue-based financing deal. Tom stresses how revenue is the most significance variable to revenue-based funding and determines how many Kick-Ass Cat Sweaters must be sold per month to repay a $100,000 loan.

Merry Christmas and Happy Holidays to everyone! We hope you have a wonderful day with your loved ones.


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 238 – Praxis CEO, Isaac Morehouse on How to Make Working With Friends Successful

SIBP-Blog-NEW-4 Hello Success in Business Podcast listeners! Welcome to Episode 238.

Today Tom Ryan has invited onto our show an incredible entrepreneur, Isaac Morehouse for part 5 of our 5 part interview. Isaac has created a business named Praxis that provides intelligent and talented individuals with apprenticeship positions at startup companies. Praxis is an alternative to a traditional university experience, which is a welcome option for many who are daunted by expensive tuition and an ever-growing, post-graduation unemployment outlook.

Tom and Isaac discuss how to manage a startup with partners, friends and family and they share tips for maintaining a healthy work-life balance. Isaac works with a brother and close friend. Tom asks him how to manage that balance of those to realms of the relationship.

Isaac explains that you want to work with people who you actually like and would hang out with. Especially with a startup. Of course, he was wary of blending a friendship with a coworker relationship, but he came to learn that it was worth the risk. But that’s just his style. He tried to keep the boundaries blurry. He works from home sometimes and his life is very fluid. He’s cautious when he needs to be.

Tom Ryan makes sure to sit down with every new hire to set a good precedent of the friendly yet professional relationship, especially with new hires that are already friends. The friendship or familial relationship needs to come first and that means that if things are getting too tense, the working relationship needs to stop. Isaac Morehouse agrees. He would do whatever it took to keep a friendship secure. Similarly he would do whatever the business needed, even to the tune of stepping down as CEO. If he knew the company would do better with someone else as CEO he wouldn’t shy away from that.

When it comes to work/life balance Tom and Isaac both have experience balancing parenthood and working from home. Isaac takes a midday walk each day and he feels a little guilty stepping away from his desk sometimes, but it is really part of a healthy work day. It’s part of his creative process.

With so many demands on our time Isaac and Tom share one last golden piece of advice and that is to give your best energy to the people for whom you want to be a hero. Thanks for tuning in today. Have a great day!

Learn more about Praxis by clicking here.

To listen to Isaac Morehouse’s Podcast visit IsaacMorehouse.com


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 237 – Praxis CEO, Isaac Morehouse on Selling to Your Very First Customer and How to Maintain Company Culture During Rapid Growth

SIBP-Blog-NEW-4 Hello Success in Business Podcast listeners! Welcome to Episode 237. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom Ryan has invited onto our show an incredible entrepreneur, Isaac Morehouse. Isaac has created a business named Praxis that provides intelligent and talented individuals with apprenticeship positions at startup companies. Praxis is an alternative to a traditional university experience, which is a welcome option for many who are daunted by expensive tuition and an ever-growing, post-graduation unemployment outlook.

Tom starts off by talking about finding alignment and selling with integrity. The best salespeople identify value for value and create that really strong partnership. There is a certain perception around sales, unfortunately, but sales is a transference of feeling.

With a startup at first, your company culture is just you and 4 other people, but then you have be work to create, or rather, strive to maintain that actual culture for your company.

Isaac shares how he got his very first customer by using real emotion and personal experience. As the business started to grow, they were happy to have new questions to face. For example, how to you scale? For him, building a functional sales funnel is harder than building a brand new product. But, he is sill building new systems and he has learned to find people who loves the parts he doesn’t love and that can be a real shot in the arm to any startup.

The truth is employers want to hire people with initiative and practical experience and in many fields a typical Bachelors degree simply does not mean that graduates are prepared for the workplace. Isaac has been able to see past our present expectations of a normal education and has partnered with many great startups to provide paid apprenticeships to students and give them a concentrated, powerhouse of an education!

Learn more about Praxis by clicking here.

To listen to Isaac Morehouse’s Podcast visit IsaacMorehouse.com


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 236 – Praxis CEO, Isaac Morehouse on Career Exploration

SIBP-Blog-NEW-4 Hello Success in Business Podcast listeners! Welcome to Episode 236. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom Ryan has invited onto our show an incredible entrepreneur, Isaac Morehouse. Isaac has created a business named Praxis that provides intelligent and talented individuals with apprenticeship positions at startup companies. Praxis is an alternative to a traditional university experience, which is a welcome option for many who are daunted by expensive tuition and an ever-growing, post-graduation unemployment outlook.

When Isaac talks to parents about their children doing a Praxis apprenticeship he still picks up on the reluctance of that generation to miss out on college, even though they know full well that graduates aren’t getting hired. He reminds them that it’s not about pro-college or anti-college; it’s about pro-your child succeeding.

He compares it to a pick-up truck. In some cases pick-up trucks are a good investment and in some cases they aren’t. It depends on your situation. If you are planning to become a doctor or a lawyer, then you are still going to need credentials and licenses and college, frankly. But, if you are looking into marketing, sales or programing and you can do the work, then Praxis can get you there.

People are more likely to be interested in design and marketing than they are to interested in sales. Not many people say that they want to go into sales. Yet, many jobs in marketing look a lot like number crunching all day.

Growing up, kids think that their career choices are pretty much astronaut, fire fighter, business person. So many people end up in sales! And even if they wouldn’t officially consider themselves a salesperson, they are better at what they do because of their background in sales.

The truth is employers want to hire people with initiative and practical experience and in many fields a typical Bachelors degree simply does not mean that graduates are prepared for the workplace. Isaac has been able to see past our present expectations of a normal education and has partnered with many great startups to provide paid apprenticeships to students and give them a concentrated, powerhouse of an education!

Learn more about Praxis by clicking here.

To listen to Isaac Morehouse’s Podcast visit IsaacMorehouse.com


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 235 – Praxis CEO Isaac Morehouse on Finding the Crucial Pivot to get From Pre Product/Market fit and Post Product/Market fit

SIBP-Blog-NEW-4 Hello Success in Business Podcast listeners! Welcome to Episode 235. We are here for you every Monday to teach you about succeeding in business and today is no different.

Today Tom Ryan continues his interview with an incredible entrepreneur, Isaac Morehouse. Isaac has created a business named Praxis that provides intelligent and talented individuals with apprenticeship positions at startup companies. Praxis is an alternative to a traditional university experience, which is a welcome option for many who are daunted by expensive tuition and an ever-growing, post-graduation unemployment outlook.

With reference to entrepreneurship, every startup has two phases: Pre-product market fit and post-product market fit. And once you get to phase two everything goes from push to pull. For the first two years with Praxis, it was so much work to get rolling. Then a crucial pivot gave them real momentum.

What did they do? They shifted the structure of the model to include a three-month-long bootcamp when students come into the program, before the six-month-long apprenticeship. They also added a guarantee that the participants would get hired upon graduation. He knew that the students would perform better if they had that confidence going in.

Generation X watched their parents graduate from college and achieve more than their grandparents were able to achieve. Millennials seem to have had a different experience. They have watched as people around them have graduated from college and then had to move back into their parents’ basement. So, Millennials aren’t as married to the idea of going to college.

Praxis has a net zero cost. What you earn at your apprenticeship covers your tuition. More and more people are starting to realize that the traditional educational paradigm is broken. It is 100 years old and it was designed for more of a manufacturing scenario. There has been no real substantial innovation.

He compares this to his experience working in government and how seeing what goes on behind the scenes is less than great. Politics is not the leading edge of change but rather, the lagging indicator. He wants to make a real improvement in education.

With Praxis, Isaac didn’t want it to be a not-for-profit model because he wants his apprentices to be able to tell them what they want and need to get out of the program. Look at healthcare. The person paying is not the person receiving the service, so there is no accountability.

Tom and Isaac discuss the cultural conditioning surrounding a college degree and the inherent failures of that construct. They analyze the pros and cons of a standard college education and a Praxis apprenticeship.

The truth is employers want to hire people with initiative and practical experience and in many fields a typical Bachelors degree simply does not mean that graduates are prepared for the workplace. Isaac has been able to see past our present expectations of a normal education and has partnered with many great startups to provide paid apprenticeships to students and give them a concentrated, powerhouse of an education!

Learn more about Praxis by clicking here.

To listen to Isaac Morehouse’s Podcast visit IsaacMorehouse.com


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 234 – Praxis CEO, Isaac Morehouse on Apprenticeship: Going From Student to Startup in Nine Months

SIBP-Blog-NEW-4 Hello Success in Business Podcast listeners! Today we are bringing you episode 234. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom Ryan has invited onto our show an incredible entrepreneur, Isaac Morehouse. Isaac has created a business named Praxis that provides students with apprenticeship positions at startup companies. Praxis is an alternative to a traditional university experience, which is a welcome option for many who are daunted by expensive tuition and an ever-growing, post-graduation unemployment outlook.

The philosophy that has guided Isaac through his career is wanting to help people come alive and be free from whatever is holding them back, whether that is internal or external.

For a decade he focused on career mentorship and then he became very successful doing fundraising. As often happens for entrepreneurs, he became anxious to try something new. Isaac started to develop his new idea which as bridging the connectivity gap. He noticed there were lots of unemployed people with a degree and significant debt, and there were also lots of companies who want to hire but can’t find good talent.

Students sit in class for years and just hoping that what they learn will be what some company is looking for. He thought, “Why not do an apprenticeship?” He wanted to help students develop their personal brand.

It seemed crazy to try to turn his idea into a business at that time. He was accustomed to making a comfortable living at that time, so it was a lifestyle change and a sacrifice to engage in a startup at that point. But, he was passionate about his idea to help people go from student to startup in 9 months.

Aside from solving the connectivity gap, he noticed other problems with a traditional college degree. There are some missing skills that needed to be taught in order for graduates be prepared to enter the workplace.

At Praxis they teach skills, sure, but they also teach students to think, “How can I create value at this company?” They de-school their apprentices from a permission-seeking-mindset or a rule-following-mindset to a value-creating-mindset.

In the computer programing world, for example, the degree doesn’t matter very much. The startup-mindset way of hiring is the way the world is going. Think of yourself as a business: “me-inc.” See yourself as your own product and be in the startup context to see what that means so you don’t get stuck thinking that you just work a job.

The truth is that employers want to hire people with initiative and practical experience and in many fields a typical Bachelors degree simply does not mean that graduates are prepared for the workplace. Isaac has been able to see past our present expectations of a normal education and has partnered with many great startups to provide paid apprenticeships to students and give them a concentrated, powerhouse of an education!

Learn more about Praxis by clicking here.

To listen to Isaac Morehouse’s Podcast visit IsaacMorehouse.com


Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes