Ep 242 – What to Consider Before Pursing Revenue Based financing from Lighter Capital and Ceterus CEOs BJ Lackland and Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 242 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom has invited two guests to join the show. We proudly welcome CEO Lighter Capital, BJ Lackland and Levi Morehouse the founder and CEO of Ceterus onto the Success in Business Podcast. They are experts in Revenue Based Funding and have great insights for entrepreneurs.

Revenue Based financing can be described as a royalty agreement. It’s a way to acquire capital and pay it back on a schedule that matches the cash flow of your business.

Lighter Capital provides that kind of capital to start-ups and is more interested in helping the companies that they partner with succeed as opposed to getting their money back. Lighter is the more friendly option for start ups looking for capital. They use technology to gather the data more quickly. Additionally they factor in the individual and personal partnership much more highly than other sources of capital including banks would. They want to get to know your business. They are looking at personality and awareness of operation.

Ceterus is a SAS company that started in 2008. In any industry, developing a product is expensive. Ceterus had self-funded the development of a software product to which they were selling subscriptions and it was really taking off. They wanted to be able to keep growing as opposed to holding tight and stagnant. He was in a part of the country that didn’t have a strong angel lending scene and a bank loan wasn’t an option so he looked into revenue based financing with Lighter Capital.

So how does Revenue Based Financing compare to bank debt or equity? Well, Levi explains that Revenue Based Financing is more expensive money than bank debt, but the advantage is that there isn’t a ton of regulation around it and in his case, Lighter Capital sat junior to your bank loan as a way to facilitate businesses getting all he financing they need.

Levi is a returning guest to the Success in Business Podcast. You can check out his previous episodes here:
Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse
Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse
Ep. 225 – Keeping Up With Your Company’s Growth With Levi Morehouse

Thanks for tuning in!


Check out BJ Lackland at LighterCapital.com or contact him by e-mail at blackland@lighercapital.com

Check out Levi Morehouse at Ceterus.com or contact him by e-mail at levim@ceterus.com

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep 241- Lighter Capital and Ceterus CEOs BJ Lackland and Levi Morehouse Breakdown Revenue Based Financing

SIBP-Blog-NEW-4 Welcome to Episode 241 of the Success in Business Podcast. We are here for you every Monday to teach you about success in business and today is no different.

Today Tom has invited two guests to join the show. We proudly welcome CEO Lighter Capital, BJ Lackland and Levi Morehouse the founder and CEO of Ceterus onto the Success in Business Podcast. They are experts in Revenue Based Funding and have great insights for entrepreneurs.

Revenue Based financing can be described as a royalty agreement. It’s a way to acquire capital and pay it back on a schedule that matches the cash flow of your business.

Lighter Capital provides that kind of capital to start-ups and is more interested in helping the companies that they partner with succeed as opposed to getting their money back.

Ceterus is a SAS company that started in 2008. In any industry, developing a product is expensive. Ceterus had self-funded the development of a software product to which they were selling subscriptions and it was really taking off. They wanted to be able to keep growing as opposed to holding tight and stagnant. He was in a part of the country that didn’t have a strong angel lending scene and a bank loan wasn’t an option so he looked into revenue based financing with Lighter Capital.

Levi is a returning guest to the Success in Business Podcast. You can check out his previous episodes here:
Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse
Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse
Ep. 225 – Keeping Up With Your Company’s Growth With Levi Morehouse

Thanks for tuning in!


Check out BJ Lackland at LighterCapital.com or contact him by e-mail at blackland@lighercapital.com

Check out Levi Morehouse at Ceterus.com or contact him by e-mail at levim@ceterus.com

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep. 224 – The Challenge of Letting Good Customers Go With Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 224 of the Success in Business Podcast, today your host Tom Ryan and producer Jason Pyles pick up where they left off with part 2 of 3 of their conversation with guest Levi Morehouse founder and CEO of Ceterus. Ceterus an Inc. 5,000 Fastest Growing Company. You build your business. They’ll do your books.

Levi shares how he has turned his bookkeeping company into an incredible business consultant service, too because they can advice their clients so well, knowing their industry and market on a deeper level. When they acquire and begin to specialize in a new niche it takes a little bit of time for Ceterus to ramp up and that is how they can truly claim that they are proficient in that space. When the customers are really engaged, the process can be accelerated. Smart operators in that business can provide insights into the true drivers of the business and the financial markers that matter.

Ceterus has found a few niches in working with quick service and full service restaurants; health, wellness and beauty franchises like Massage Envy. They choose to stick strictly to their niches so they can only offer services that are truly the best services available.

46% of small business failure is due to are due to mismanaged book keeping or not understanding financial reporting. The biggest mistake that business owners make is that they do not have a current understanding of their financial health.

Thanks for listening!


You can watch some testimonials from Ceterus customers here.

You can follow Ceterus on Facebook here.

You can follow Ceterus on Twitter here.

You can catch up with Ceterus on LinkedIn here.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse

SIBP-Blog-NEW-4 Welcome to Episode 223 of the Success in Business Podcast, your host Tom Ryan and producer Jason Pyles introduce Levi Morehouse founder and CEO Ceterus Fortune 5,000 Fastest Growing Company. You build your business. They do your books. They love entrepreneurs and they try to help small business entrepreneurs have more time! Their business model is focused on certain small business niches like yoga and massage studios so that they can provide the absolute best accounting services period. This way they can provide industry specific business insights and information relative to their peers to give them an advantage.

Thanks for listening!


You can watch some testimonials from Ceterus customers here.

You can follow Ceterus on Facebook here.

You can follow Ceterus on Twitter here.

You can catch up with Ceterus on LinkedIn here.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes