Welcome to Episode 225 of the Success in Business Podcast, your host Tom Ryan and producer Jason Pyles pick up where they left off with part 3 of 3 of their conversation with guest Levi Morehouse founder and CEO of Ceterus. Ceterus an Inc. 5,000 Fastest Growing Company. You build your business. They’ll do your books.
Levi shares how he has turned his bookkeeping company into an incredible business consultant service, too because they can advice their clients so well, knowing their industry and market on a deeper level. When they acquire and begin to specialize in a new niche it takes a little bit of time for Ceterus to ramp up and that is how they can truly claim that they are proficient in that space. When the customers are really engaged, the process can be accelerated. Smart operators in that business can provide insights into the true drivers of the business and the financial markers that matter.
Ceterus has found a few niches in working with quick service and full service restaurants; health, wellness and beauty franchises like Massage Envy. They choose to stick strictly to their niches so they can only offer services that are truly the best services available.
46% of small business failure is due to are due to mismanaged book keeping or not understanding financial reporting. The biggest mistake that business owners make is that they do not have a current understanding of their financial health.
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You can hear more from Roy Morejon by checking out his podcast:The Art of the Kickstart.
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