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Creating a compelling story for your business isn’t about casting yourself or your company as the hero. It’s about placing your customers, partners and investors in that role, identifying their problems, acting as their guide, and calling them to action. It’s not your story that matters, it’s theirs.
Host and business coach Tom Ryan and co-host/producer Jason Pyles continue their discussion of Donald Miller’s powerful, compelling ebook, How to Tell a Story. Learn why it’s important to frame your stories correctly, and hear some real-world applications of these principles from Tom’s work with the Kauffman Foundation Entrepreneur in Residence program. Continue reading