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Breaking into the health market is one thing, but could a company like PRO-Hydro Beverages actually find customers in Coca-Cola’s demographic? With generational shifts away from carbonated, sugary beverages and vitamin-enhanced flavored water drinks on the rise, it’s not outside the realm of possibility. What is the H2Pro go-to-market strategy, and how will their soon-to-launch “2.0” distribution model expand their market reach”

In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about the perils and appeal of today’s fizzy drinks, their take on the lean startup approach, and the lessons learned from Dollar Shave Club’s market disruption. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →

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With established players already staking out their turf in the probiotics market, a small startup like PRO-Hydro Beverages needs an edge to establish their niche. What’s their unfair advantage over the mainstream pill-makers and national brand yogurt peddlers? Expertise and reputation. Not only is company founder Dr. Alan Baumgarten an established family doctor, he also began his career as a public health nutritionist and registered dietitian.

In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about the ways consumers will use their products, as well as competitive landscape H2Pro has become a part of. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →

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Running as business wasn’t an entirely foreign experience for Dr. Alan Baumgarten. As a managing partner at a family medical practice, he had a solid grasp on the basics of running a successful company. Or at least he thought he did. As it turns out, building a new, consumer-product focused involves plenty of unexpected roadblocks and challenges.

In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about the challenges of building a health-focused startup from the ground up. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →

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As a managing partner at his family medicine practice, Dr. Alan Baumgarten didn’t exactly need a second job. As a strong advocate for probiotics, however, he found the lack of quality products on the market frustrating. Not only was there an opportunity to help people become healthier, there was also a great niche for a new business. Together with his brother Mark, Dr. Baumgarten founded PRO-Hydro Beverages, makers of the H2Pro line of probiotics and vitamin supplements. They’re also members of the Kauffman Foundation Entrepreneur In Residence program.

In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about their backgrounds and the origin of the PRO-Hydro concept. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →