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Great businesses are often born out of frustration. While trying to set up a camping chair on the uneven ground at a West Virginia music festival, Paul Mazzola kept sliding down the hill. Looking around, he noticed that he wasn’t alone. The idea of a self-leveling outdoor chair popped into Paul’s mind. Surely, someone had something like that in the works, right?

Today, Paul is the CEO and Founder of Nivo Outdoor, a startup that makes those exact same self-leveling chairs. He’s also a member of the Kauffman Entrepreneur-In-Residence Program. In this episode, host and business coach Tom Ryan talks with Paul about how Nivo grew from concept to company, and the lessons learned along the way. As always, Tom is joined by producer and co-host Jason Pyles.

• Show opening

• Introduction of Paul Mazzola from Nivo Outdoor

• How a love of live music resulted in a business idea

• The two-year “percolation” of the idea

• How divorce helped Paul decide to become an entrepreneur

• Developing the product from idea to reality

• Sign off, and ways to contact the show

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