“But … why?” Image source: https://www.flickr.com/photos/quinnanya/
For any advertising campaign to be truly effective, it needs to be in complete alignment with your business goals. To get the results you want, you need to know what those results are. I’m not talking about a specific number of leads generated or a target number of conversions. I’m talking about the fundamental actions you want the person watching, listening or reading the ad to take. Continue reading
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Brain training in action.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
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If you’ve ever considered modifying your medical clinic business model this 4-part series is exactly what the doctor ordered. Host Tom Ryan talks with Dr. Michael Trayford, a Neurologist who specializes in improving brain function. Dr. Trayford explores his thoughts about how a business model can evolve naturally, and discusses how to safely navigate a comprehensive business model overhaul.
For brain training tips try listening to The Train Your Brain Podcast here. And, for more information on Apex Brain Centers click here. Continue reading
If you’ve ever lived in the Chicagoland area, like I have, chances are that you know this telephone number by heart: 588-2300. What’s so special about that number? It’s the number of Empire Carpet (now Empire Today), which has been etched permanently into my memory by their jingle-filled commercials.
In time, I may forget many of my experiences as an entrepreneur and business coach. I might forget the names of people I’ve worked with, or even the finer details of big events in my life. But as long as I live, I’ll never forget those seven digits. Continue reading
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When it comes to professionalizing the sales side of your business, it helps to have a firm grasp on the underlying principles. Taking a cue from the well-known “Four Ps of Marketing,” business coach and podcast host Tom Ryan has decided to break down the core concepts of sales into his own “Four Ps.”
Tom explores the First P of Sales, which is Process. In order to help you think about your process, Tom provides 10 easy questions that will help you optimize your sales process. As always, Tom is joined by co-host Jason Pyles. Continue reading
Successful business decisions are rarely the ones with the most dramatic results. While the steep growth curves can be fun while they last, most of the day-to-day trends that can make or break a company come from smaller trends and decisions. No place is this more true than with advertising, where even a seemingly marginal difference in response rates can have huge results over the life of a campaign.
With so many options — from old-media ad buys in TV, radio and print to the various online and email campaigns of new-media — you could easily find yourself with a range of channels with conversion rates separated by a mere fraction of a percent. And even when you find the right channel, how do you know if you’re getting the best response? How can you truly know what kind of advertising works best for your company? Continue reading
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When he’s not playing producer and co-host to this show, Jason Pyles has another life as the host of the popular Horror Movie Podcast. The HMP has an active community of listeners and fans, and Jason thought it might be a good time to try his hand at creating some merchandise to help financially support the show. Unfortunately, it didn’t turn out as well as he hoped.
What went wrong? What can be salvaged, and what can be improved next time? In this episode, the co-host becomes the student as Jason talks with host and business coach Tom Ryan about his troubled plan to sell a few T-shirts. Continue reading
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In this episode, host Tom Ryan continues his list of five great ways to reclaim your time and energy when you’ve gotten stuck in a time-sucking rut. Vibrating in place takes a lot more effort than you may realize, and it really doesn’t help you generate the forward momentum you need as an entrepreneur.
These tips will help you reclaim your time, create better work/life balance, and set some important boundaries. Stick around for a fun bonus list of Tom’s personal “balance muses” at the end. As always, Tom is joined by co-host Jason Pyles. Continue reading