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When he’s not playing producer and co-host to this show, Jason Pyles has another life as the host of the popular Horror Movie Podcast. The HMP has an active community of listeners and fans, and Jason thought it might be a good time to try his hand at creating some merchandise to help financially support the show. Unfortunately, it didn’t turn out as well as he hoped.

What went wrong? What can be salvaged, and what can be improved next time? In this episode, the co-host becomes the student as Jason talks with host and business coach Tom Ryan about his troubled plan to sell a few T-shirts.

• Introduction

• Jason’s movie podcast T-shirt horror story

• Tom’s initial thoughts

• Post-mortem breakdown

• Community engagement in the design process

• Refine the purchasing process

• Don’t ask “Would you buy?” ask them “Will you buy?”

• Setting clear customer expectations

• Create a sense of urgency

• Build buzz by getting customers to share content, run contests

• Sign off, and ways to contact the show

Links for Today’s Episode:

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

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