Getting Started With Professionalization, Part 2: Sales, Service and Marketing

IMG_2329When people ask me about which process in their business they should professionalize first, I inevitably tell them to start with sales. In case you haven’t picked up on it yet, I’m a big believer in sales, and it’s no coincidence that I tend to give it the highest priority. A refined and professional sales process is an asset that will deliver great returns for your over and over again throughout the life of the business.

Why start with sales? Because it’s hard to uproot and replace an entrenched sales system — even one that doesn’t work very well — and every day you wait, the more difficult it becomes. If there’s one thing you want to get right as early as possible, it’s sales. Continue reading

Getting Started With Professionalization, Part 1

IMG_2329When a business doesn’t have professionalized processes in place, it’s obvious. Their performance is erratic and unpredictable. Instead of clearly organized methods and practices for accomplishing their operations, they’re essentially throwing spaghetti noodles at the wall and seeing what, if anything sticks.

That’s not an efficient way to run a business. By replacing that haphazard approach with a proven, reliable and scalable set of practices, those processes perform more consistently. In other words, it becomes “professionalized.” Every business has processes that benefit from being professionalized, from production to HR, and from finance to sales. Continue reading

Ep. 081 – Process: The First P of Sales, Part 1

SIB-Blog-1When it comes to professionalizing the sales side of your business, it helps to have a firm grasp on the underlying principles. Taking a cue from the well-known “Four Ps of Marketing,” business coach and podcast host Tom Ryan has decided to break down the core concepts of sales into his own “Four Ps.”

Tom explores the First P of Sales, which is Process. In order to help you think about your process, Tom provides 10 easy questions that will help you optimize your sales process. As always, Tom is joined by co-host Jason Pyles. Continue reading