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As the founder of the Chicago-based AE Marketing Group founder, Brian Walker, knows a thing or two about building a sustainable brand. Surprisingly, hype-generating advertising and marketing isn’t always the best answer. In fact, Brian claims it can be a distraction from the important business of building the brand narrative.
In part three of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about building C-Suite relationships, big mistakes young brands make, the problem with the MVP approach, and much more. Continue reading
