Most startups fail. That may seem like a strange sentiment coming from a business coach and self-proclaimed serial entrepreneur, but it’s the truth. A big part of being a successful entrepreneur is becoming comfortable with the reality that you might pour your heart and soul into a business, only to see it crumble right in front of you.

At the same time, failure isn’t a bad thing. As I explain below, failure can actually be one of the most valuable entrepreneurial experiences you could ask for. It can be a powerful teacher. But to get the most out of failure, you need to understand what it is, and to prepare for it before it happens. In this post, I’m be talking about the six most important things to remember about failure as you prepare to launch your business. Continue reading →