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Great business pitches don’t happen by accident. They are the result of an intentional process combining an awareness of the market with the audience-captivating insights of a true storyteller. The best foundation for a powerful pitch is to start by establishing “the problem.” It’s that un-met need, nagging anxiety or obvious gap in the market that your business will solve.

In this episode, host and business coach Tom Ryan explains what “the problem” is, how it works, and why it’s so important to creating a strong pitch. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →