Category Archives: Marketing

Ep. 033 – How to Build Your Value Proposition in Three Easy Steps – Business Model Canvas Part 3

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Good morning! This morning on the Success in Business Podcast we pick up where we left off in Episodes 27 and 32 answering a question from Brian. What is Value Proposition? The concept of Value Proposition is simply the value that you propose to bring to your clients. Now you must find out how the market feels about your product or service. Tom reminds us not to ask them, “Would you buy?” but rather to ask, “Will you buy?” This will give you a more accurate gage on the market. Tom and Jason continue the hilarious Kick-Ass Cat Sweaters example to illustrate just how to use reliable validation of consumer feedback. Thanks for listening! Continue reading →

Ep. 024 – Top 10 Things to Consider Before Starting Your Business Part 8: Identifying Your Prospective Customers

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Today’s episode is a continuation of the series, “Top 10 Things to Consider Before Starting Your Business,” which was initiated by one of the show’s listeners, Kathy. She is making the shift from the corporate world to entrepreneurship, and is in the process of starting her first business; she asks, “What do you suggest that I consider and avoid before taking the leap of faith?” Tom discusses the eighth thing to remember before starting your business, knowing your customers.

Key Takeaways
A big part of telling your story includes knowing who your audience is, and today’s episode delves deeper getting to know your customers. Tom offers five tips to accomplish this in your own business.

Tip 1: Ask them

The first thing you must do is get out there and seek immediate and direct feedback from your audience or prospective audience. There’s no better way to figure out what someone is thinking than to go out and ask them. In order to do this, use whatever means you have to connect and test out your assumptions. Different ways include Continue reading →

Ep. 010: Increase Your Customer Retention for a Membership Business

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Good morning! Today on Episode 10 of the Success in Business Podcast your host Tom Ryan answers an entrepreneur question from Joel in Florida about retaining customers for his membership business. Tom teaches us that membership renewal efforts should really start on day 1. Tom gives Joel some amazing ideas for how to increase the ROI for his customers. Join us! Continue reading →

Ep. 007: Getting the Most out of Advertising Dollars

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Good morning fellow entrepreneurs! Today on Episode 7 of the Success in Business Podcast your host Tom Ryan answers another listener voice mail, this time from Bill. He is asking about how to get the most out of advertising dollars. Tom explains how to find out which outlet will be the most cost effective for you. Find out what you hope to achieve with your marketing. Do you want to call your customers to action or do you want to brand your name? Certain forms of modern media provide very helpful analytics. Tom gives some super valuable advice for entrepreneurs hoping to close more deals with good customers. Join us! Continue reading →

Ep. 006: How to Market Artistic Works

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Happy Monday and good morning fellow entrepreneurs! Today on Episode 6 of the Success in Business Podcast your host Tom Ryan answers the show’s first voice mail from our listener Pam. She has a question about how to monetize the book she has written and the paintings she has done. Tom talks about the importance of identifying the audience for whom you’ve created the work and directly asking them for feedback. He encourages artist entrepreneurs to work up the courage to ask what people think about what they’ve created. Make sure you’re hitting the mark for your audience. Then, Tom goes into detail about how to break down heavy content literature as e-books. Join us! Continue reading →