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Good morning! This morning on the Success in Business Podcast we pick up where we left off in Episodes 27 and 32 answering a question from Brian. What is Value Proposition? The concept of Value Proposition is simply the value that you propose to bring to your clients. Now you must find out how the market feels about your product or service. Tom reminds us not to ask them, “Would you buy?” but rather to ask, “Will you buy?” This will give you a more accurate gage on the market. Tom and Jason continue the hilarious Kick-Ass Cat Sweaters example to illustrate just how to use reliable validation of consumer feedback. Thanks for listening!

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If you’re a first-time listener, Tom Ryan’s Success in Business Podcast is a weekday show that provides how-to advice for entrepreneurs and small business owners. Thanks for listening.