Ep. 072 – An Interview with Brian Walker, Part 2: The Value of A Sales & Marketing Background

Brian Walker

Brian Walker

How valuable is a sales and marketing background for entrepreneurs? For AE Marketing Group founder Brian Walker, it can mean the difference between a slow burning startup and one that hits the ground running.

In part two of this five-part interview, host Tom Ryan and co-host Jason Pyles talk with Brian about sales as a tool for business development, branding as a core business value, and much more. Continue reading

Demystifying The Sales Process: Core Concepts

SIBP-3Every company, large and small, needs to understand the sales business. Sales can be intimidating, and it’s no surprise that it’s often given the lowest priority when a business is just starting out. From my perspective, however, sales is also an absolute must-have skill for every entrepreneur.

Too many folks miss the opportunity to apply the same level of professionalism and structure to sales that they do to the other functional areas of their business. It should be at least as important to your business as areas like HR, finance and accounting, product development or production. As I’ve mentioned in previous posts, the lack of a strong sales structure can be a huge roadblock when it comes to things like attracting investors. Continue reading

Ep. 071 – An Interview with Brian Walker, Part 1: “Whitewater Growth” and Startup Priorities

Brian Walker

Brian Walker

After spending over a decade working at marketing and advertising agencies, Brian Walker had an epiphany. “Everyone is expendable.” In that moment, Brian decided that making others wealthy without even the promise of security wasn’t a sustainable life. In the middle of one of the worst economic climates in modern history, Brian struck out on his own, launching his own marketing firm from a walk-in closet turned office.

He’s done pretty well for himself. As the founder of the Chicago-based AE Marketing Group, Brian has overseen 18 straight quarters of profitability, and 200% growth. He’s also a Graduate of Goldman Sachs Small Business 10K Program. In this episode, host Tom Ryan and co-host Jason Pyles talk with Brian about his background, his company, and his mission. Continue reading

If You’re In Business, You Need To Understand The Business Of Sales

IMG_2329In my work as a business coach and mentor to early stage companies, I get to meet and work with a ton of great folks. Their businesses couldn’t be more different from one another, from the kinds of products and services they offer to the sizes of their staff and their target markets. There’s a huge amount of diversity in my work, but there’s also some common threads.

One of those common threads are the mistakes. This incredible collection of entrepreneurs, owners and executives I serve all seem to have the same blind spots when it comes to the business of sales. What is that blind spot? They don’t give their sales the same level of attention and focus that they give other areas of their businesses. Continue reading

Ep. 070 – The Four Ps of Sales

FourPs-ImageFollowing on the heels of the earlier “4 Ps of Marketing” episode, this week host Tom Ryan explores his newly minted “4 Ps of Sales” concept. Unfortunately, he’s not entirely sure that this content is the most engaging, particularly for a Friday.

Thankfully, he’s joined by co-host Jason Pyles, who is always ready to bewilder Tom with an off-handed reference to a semi-obscure ’70s sci-fi cult film. Continue reading

Ep. 069 – An Interview with Brenden Fitzgerald, Part 3

SIB-Blog-3As an entrepreneur who has spent substantial time in the crowdfunding space, Brenden Fitzgerald has a few thoughts for listeners about growing a community, building collaborations and exploring partnerships as a means of creating a successful campaign.

In this final installment of this three-part interview, host Tom Ryan and co-host Jason Pyles also chat with Brenden about his favorite startup resources, balancing priorities, time management, and what it means to be a “slasher” entrepreneur. Continue reading

Cash Doesn’t Equal Customers, Part 2

Image source: https://www.flickr.com/photos/76657755@N04/

Image source: https://www.flickr.com/photos/76657755@N04/

I’ve coached a wide variety of businesses, and it’s not uncommon for entrepreneurs to reach out to me directly when they need help. In my current Kauffman Foundation Entrepreneur-in-Residence role, I’m often contacted by companies looking at the possibility of bringing in some form of outside funding. One day, out of the blue, I was contacted on LinkedIn by a small educational technology company in my home region of Western North Carolina.

After talking with the founders, a husband-and-wife team, I realized the company had good potential for growth. They have great products, they had done their homework, good traction, and they were both dedicated to making their company succeed. But everything wasn’t perfect. They wanted to grow the company, and they needed money to pay for that growth. Continue reading

Ep. 068 – An Interview with Brenden Fitzgerald, Part 2

SIB-Blog-2In his role as a serial entrepreneur, Brenden Fitzgerald has spent a lot of time building community, connecting with influencers and mastering the fine art of raising money through crowdsoucing.

In part two of this interview, host Tom Ryan and Brenden discuss these challenges, as well as managing outsourced talent and courting technical co-founders, all while creating solid products for the market. As always, Tom is joined by co-host Jason Pyles. Continue reading

Ep. 067 – An Interview with Brenden Fitzgerald, Part 1

SIB-Blog-1 In today’s episode, serial entrepreneur and GoWorx founder Brenden Fitzgerald returns to the show to talk about his new app-based venture Taggd.

Brenden and host Tom Ryan discuss how the app came to be, lessons learned in the development, and Brenden’s process for working with collaborators.

As always, Tom is joined by co-host Jason Pyles. Continue reading

Cash Doesn’t Equal Customers, Part 1

Image source: https://www.flickr.com/photos/76657755@N04/

Image source: https://www.flickr.com/photos/76657755@N04/

One of the biggest mistakes early stage companies make is confusing the need for more customers with the need for more cash. It’s a very common misconception, and one I encounter all the time as a business coach. It often happens when the founders hit a wall with the company’s growth, and the only solution they can see for getting to the next stage is raising more money for things like bigger space, more staff or more equipment.

I’ll sit down with these entrepreneurs and managers to talk about their long-term strategies and growth plans, and I hear something like this: “We’ve got a great product. It’s going to change the world. But we just can’t get it off the ground, so we need a bunch of money so we can buy all the things we need to be successful.” Continue reading