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What is it about content marketing that makes it so compelling and effective? Is it purely a function of the way we consume media, or is there a generational shift at work? And what does it mean for how customers relate to brands?

In today’s episode of the Success In Business podcast, host and coach Tom Ryan answers some of these questions using both the hard data about how it works, and the deeper common knowledge about the effectiveness of storytelling. As always, Tom is joined in this discussion by co-host and producer Jason Pyles. Continue reading →