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Every successful business is defined by its sales channels. From small-scale home business selling directly to customers to a complex B2B company with a huge variety of products and services, every dollar earned has to flow in from somewhere.

In this episode, host Tom Ryan explores the basic structure of a sales channel. From understanding your customers and developing a value proposition to explaining the fundamental differences between direct and indirect sales, Tom covers a huge range of topics in this podcast. He’s joined by co-host Jason Pyles, host of the Horror Movie Podcast. Continue reading →