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How does your product or service make your customers’ lives better? Now that you’ve established the “problem” and the “solution” your business provides, it’s time to talk about the value your company will provide for those people who do business with you. The more succinct your answer, the more compelling your pitch will be.

In this Thanksgiving episode, host and business coach Tom Ryan takes a look at why value statements work, and how they can function as a simple cost/benefit analysis for potential investors. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →