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When it comes to professionalizing the sales side of your business, it helps to have a firm grasp on the underlying principles. Taking a cue from the well-known “Four Ps of Marketing,” business coach and podcast host Tom Ryan has decided to break down the core concepts of sales into his own “Four Ps.”
Tom explores the First P of Sales, which is Process. In order to help you think about your process, Tom provides 10 easy questions that will help you optimize your sales process. As always, Tom is joined by co-host Jason Pyles. Continue reading