Ep. 081 – Process: The First P of Sales, Part 1

SIB-Blog-1When it comes to professionalizing the sales side of your business, it helps to have a firm grasp on the underlying principles. Taking a cue from the well-known “Four Ps of Marketing,” business coach and podcast host Tom Ryan has decided to break down the core concepts of sales into his own “Four Ps.”

Tom explores the First P of Sales, which is Process. In order to help you think about your process, Tom provides 10 easy questions that will help you optimize your sales process. As always, Tom is joined by co-host Jason Pyles. Continue reading

Ep. 070 – The Four Ps of Sales

FourPs-ImageFollowing on the heels of the earlier “4 Ps of Marketing” episode, this week host Tom Ryan explores his newly minted “4 Ps of Sales” concept. Unfortunately, he’s not entirely sure that this content is the most engaging, particularly for a Friday.

Thankfully, he’s joined by co-host Jason Pyles, who is always ready to bewilder Tom with an off-handed reference to a semi-obscure ’70s sci-fi cult film. Continue reading