In the entrepreneurial world, there is a profound and definite need for telling the story of a business in the most succinct and compelling way possible. It’s not just about mastering the process of pitching to investors, lenders and potential partners, although those groups are important. The more powerfully you can present the case for your business to anyone and everyone, the easier it will be to do things like win new clients, attract top talent, and make connections with everyone else along the way.
Calling this kind of storytelling a “pitch” allows for a useful shorthand, but what we’re really talking about is creating a clear, concise narrative about why your business matters, and why other people should be paying attention. The same preparation that go into creating a great pitch also allows you to master the tools, methods and best practices for telling your story any time it really matters. If these techniques work during the high-stakes presentation of a formal business pitch setting, they will work anywhere. Continue reading
A successful business pitch doesn’t happen by accident. Like any great story, a pitch takes your audience on a journey, grabbing their attention and playing to their curiosity as you guide them from one stage to the next. This means laying out each element of the pitch in a very specific order, each step setting up the next so that the story unfolds in the most compelling way possible. Understanding this process is essential for anyone who hopes to master the business pitch.
In my last post, I explained the role of the “hook” in the business pitch. If you want to catch a fish, you have to bait the hook. In the context of a pitch, setting the hook means establishing your business narrative. They understand what problem your business aims to solve, how you will solve it, and why your solution is the right one. It’s about building a credible narrative while capturing their attention.
But there’s more to fishing than just getting a fish to bite. You also need to get them into the boat. That second phase of the process, where you’re reeling in the audience, is giving them what they need to truly accept the story you’ve presented. This is the “proof.” Continue reading