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After a serious look at the risks, you’ve decided that the only way to attract the talent you need for your startup is to offer equity in your company as part of the compensation package. There are only two small problems: You don’t know how these kinds of deals work, and you don’t know how to put an equity-tied deal together. How do you even determine how much equity to offer?

In this week’s episode, host and business coach Tom talks about the logistics of providing equity-based incentive programs to employees. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →