As you raise startup capital, one of the first questions you should ask yourself is “What do I need this money for?” It can be a tricky question to answer, as there are a lot of expenses associated with starting a business. To understand how much money you need, you need to start with your expenses.

While every startup is different, most early stage businesses share similar needs. These generally break down into two broad categories: One-time costs and ongoing expenses. In this post, I’ll explain the differences between these two kinds of expenses, and give you some general examples of each. Continue reading →