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Building a strong competitive strategy isn’t just a matter identifying the other companies in your market. To answer those hard questions that will inevitably come from potential investors, you need to have a clear picture of how your business stacks up against not only your rivals, but also “dark horse” companies and even your “frenemy” partners. That means putting in some time doing the less-than-glamorous stuff of SWOT research.

In this episode, host and business coach Tom Ryan takes a tactical look at creating a winning competitive strategy for your startup pitch. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →