Podcast: Play in new window | Download

How is your product or service better than the competition? What is it about your business model, product or service that gives you an edge no one else in the market has? From exclusive contracts and patents to great user experiences and special sauce, your company has something that gives it an unfair advantage over the competition. That special something needs to be a big part of your business pitch.

In this episode, host and business coach Tom Ryan talks about the many forms an unfair advantage can take, and how it can make all the difference as you pitch your company to investors and customers. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →