Monthly Archives: November 2015

Ep. 103 – A Less Effective E-mail for Turbo-Thruster

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SIB-Blog-4A few days ago, Tom Ryan received an unsolicited investment pitch through LinkedIn. This was no mere spam message; it was a train wreck. The message was so incomprehensibly bad that stuck with him for days. Here, in a few short lines, was nearly every mistake business marketers should avoid in their communications.

The message also presented a great opportunity for a “teachable moment.” In this episode, Tom and co-host Jason Pyles (an experienced copywriter in his own right) break down everything not to do when sending out a blind email like this one. Continue reading →

Ep. 102 – Accomplishing Your Optimal Work-Life Balance, Part 2

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SIB-Blog-2What are your real priorities in both your work life and your personal one? It’s an important question for every business owner and entrepreneur, and it’s not always an easy one to answer. Priorities can shift quickly, and if you want to see optimal results, you have to keep track of them.

Back in episode 96, host Tom Ryan explained some simple ways to identify your biggest work and personal priorities. In part two, he digs into a few common-sense techniques for keeping the biggest priorities at the top of the list. As always, Tom is joined by co-host and producer Jason Pyles. Continue reading →

Boosting Your Membership Retention: Growing Connections Within Your Community

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SIBP-1When you run a membership-based business, it’s all too easy to overlook one of the most powerful selling points you have: Membership itself. In the right context, being a member or a subscriber means more than simply paying a regular fee in exchange for a service. It means being part of a group, or even a community. As membership-based businesses grow, it’s important to keep in mind that the community is often just as important as the service. Continue reading →

Ep. 101 – How Asheville’s Talent Jam Solves the Talent Gap

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TalentJam-AVL-LogoTM-FBWhat happens when great businesses can’t find the local talent they need to grow? What happens when talented people can’t find great local employers or clients to work with? Nothing happens … and that’s a problem. It’s called the “talent gap,” and it’s an issue faced by small businesses and workers across the globe.

“It’s when you have this misalignment between folks that are really talented in a market, and folks who need that type of talent in their businesses,” host Tom Ryan says. And instead of just talking about it, Tom decided to do something about it.

What if there was a way to get all these people in the same room? Maybe add some great local food, and even a healthy supply of craft beer to help the socialization? Great things can happen. Continue reading →