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One of the biggest mistakes businesses make, from startup to established brand, is misunderstanding the sales development sequence. Skipping over an important stage can result in more than just lost time, it can result in poor understanding of demand, inaccurate customer acquisition costs, and even premature hires.

In this episode, host Tom Ryan explores the first stage in the sales professionalization process: Customers and demand. As always, Tom is joined in the discussion by co-host Jason Pyles. Continue reading →