As an entrepreneur, you always want to make sure you see a solid return on your investments. This is true whether you’re talking about a traditional financial investment, or something harder to quantify, like an investment of time. When you look back at those investments, you want to see positive results. At a minimum, you want to see that you’ve gotten more out of those investment than you put in.

The same is true of your customers. Continue reading →

Planning your retention strategy is one of the most valuable and important things that anyone in a renewal-based business can do. You can take my word for it. I’ve been on the front lines.

Early in my career, when I was working in enterprise-level sales, one of the products I worked with was a subscription-based service. As a rep, my primary task was to hunt new business, but I was also responsible for maintaining a set of renewals. Continue reading →