At some point, your business will need to raise money. Maybe it’s because you’re running out of startup funds, or perhaps it’s because you’re looking to expand your operations. Whatever the case, you’re going to need to bring in some more cash.

Now, you’re faced with an important question: Which source of capital makes the most sense to pursue? It’s important to not only understand what your options are, but also what the cost/benefit trade offs are for each of those options. To put it another way: What will it ultimately cost you to raise different forms of capital relative to what you get out of it? Continue reading →